Paid Media Analyst

2 weeks ago

Cape Town, South Africa Adzuna ZA B C2 Full time
Key Responsibilities:
Data Analytics:
  • Deep knowledge of performance and traditional media data analysis through statistical techniques.
  • Experience with full stack Google Marketing Analytics or similar platforms, with the ability to leverage insights to inform brand and product marketing strategies.
  • Competency in web traffic data analysis through custom scripts or queries.
  • Web tagging experience
  • Proficiency in writing Python and SQL queries for data extraction, transformation, and loading (ETL) processes.
  • Conduct in-depth analysis of advertising data to assess the performance of campaigns across diverse platforms.
Data-Driven Media Strategy Development:
  • Develop and refine media strategies using data models that align with business goals.
  • Implement market research and data analysis to provide in-depth understanding of trends and performance across digital and traditional media channels.
  • KPI setting across platforms and ongoing tracking of campaign metrics towards business goals
Attribution Modeling and Media Planning:
  • Construct and refine attribution models to assess the effectiveness of different advertising channels
  • Oversee the planning and execution of media campaigns across digital and traditional channels, ensuring data-driven optimization of traffic and revenue.
Budget Optimization through Data Analysis:
  • Manage advertising budgets with a focus on data-driven allocation to maximize brand awareness and return on investment (ROI).
Cross-Functional Data Integration:
  • Collaborate with key stakeholder teams to integrate data-based insights into broader media strategies and company objectives.
In-Depth Data Analysis and Reporting:
  • Working with data science teams to develop and manage dynamic models and predictive analytics for campaign optimization.
  • Regularly provide comprehensive reports to senior management with advanced data visualizations and actionable insights.
Campaign Optimization:
  • Execute A/B testing and other optimization methodologies to refine campaign performance.
  • Employ data-driven approaches to optimize targeting, messaging, and creative elements.
  • Continuously monitor and assess campaign performance to pinpoint areas for enhancement.
Industry Innovation:
  • Stay ahead in the field of AI in advertising, maintaining an in-depth understanding of applications within the industry.
Budget Management:
  • Formulate and manage advertising budgets across various advertising channels.
  • Monitor expenditure and ensure adherence to budgetary constraints.
  • Fine-tune budget allocation to amplify ROI and attain advertising objectives.
Reporting and Insights:
  • Produce regular reports and presentations to convey key findings and insights to stakeholders.
  • Offer recommendations for advertising strategies grounded in data analysis and performance metrics.
Qualifications:
  • Experience with full stack Google Marketing Analytics or similar platforms.
  • Proven track record in managing advertising budgets and optimizing campaign performance.
  • Exceptional communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders.
Additional Requirements:
  • Detail-oriented mindset with a penchant for problem-solving and continuous improvement.
  • Team player - capability to work autonomously and collaboratively in a fast-paced environment + Good sense of humour.

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