Digital Marketing Specialist
2 weeks ago
**Job Summary**:
**Responsibilities**:
- Develop and implement digital marketing strategies that align with the company's goals and objectives.
- Create and execute campaigns that drive traffic, generate leads, and increase brand awareness.
- Conduct market research to identify trends and opportunities.
- Collaborate with the wider team to create content that is relevant and engaging.
- Manage social media accounts and create content for various platforms.
- Monitor and analyse website traffic and engagement metrics.
- Optimize website content and structure for search engine optimization (SEO).
- Stay up-to-date with the latest digital marketing trends, and developing AI technologies.
**Requirements**:
- Bachelor’s degree in marketing, Business, English, or related field.
- Possess a working knowledge and keen interest in AI/LLM ML.
- Proven experience as a Digital Marketer or similar role.
- Strong understanding of digital marketing concepts and best practices.
- Experience with SEO, SEM, PPC, and social media marketing.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Experience with website analytics tools.
- Knowledge of HTML, CSS, and JavaScript is a plus.
**Salary**: R30,000.00 - R35,000.00 per month
**Experience**:
- Digital Marketing: 3 years (required)
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