Media Buyer

7 months ago

Durban, South Africa ClinicGrower Full time

ClinicGrower is a leading digital marketing agency that works specifically with medical and dental practices in order to connect them with new patients in their community and generate leads, appointments, and sales.

We are a vital part of their overall business. We deliver results and help grow these practices to new levels.

Thanks to our great work, we are also growing and we are looking for a dedicated Media Buyer to join our Marketing Team.

Media Buying is a vital part of digital marketing agencies and Media Buyers deliver results and help ad departments grow client results to new levels.

Being successful in this role means that as **Media Buyer**, you are responsible for end-to-end creation, development, optimization, and reporting of our advertising campaigns on social media platforms such as Facebook, Instagram and TikTok.

⭐️ Are you ready to join a fun, results-oriented team as our NEW ADS Team Rockstar ⭐️

**WHAT WE OFFER**
- Fun, fast-paced work environment
- Constantly evolving, cutting-edge technology
- The ability to make a significant impact immediately upon jumping in
- Remote work opportunity
- Impressive salary structure (no PayPal Fees)
- Numerous team-building activities to promote collaboration
- Bonuses and benefits

**ROLE**

As a **Media Buyer**, you’ve spent a few years learning the tricks of the trade and are ready to put your skills to work helping a passionate and fast-growing agency serving medical and dental practices with lead generation.

You're a self-starter who has a passion for advertising, creating premium ads (following our proven structures), and a love for data/analytics.

You excel at setting up, managing, tracking (using our tools and dashboards), and optimizing ad campaigns for ~50+ Ad Accounts on a weekly basis and reporting recommendations to managers to take quick action to achieve results.

You will have access to a series of winning ad campaigns and funnels that you will use and you will be expected to build on this success by bringing your knowledge, skills, and experience. You will develop and create new campaigns, constantly seeking to improve our results for clients. Time Management and Prioritization are keys to success.

The position is Full Time (works remotely) with fixed overlap during hours M-F 4AM-7PM EST e.g 4AM-1PM EST10AM-7PM EST

**If you can say yes to these questions, we want to meet you now**:
1. Are experienced in generating local business leads on facebook and Instagram?

2. Are you obsessed with analyzing data to make decisions and solve problems to optimize ad performance and beat KPIs?

3. Do you embrace hard work and are you willing to dig in to solve problems to WIN the battle of ad optimization?

4. Are you a student of the game with an open mind to learn and get even better?

5. Are you committed to EXCELLENCE with high expectations of yourself and fellow team members?

6. Are you a perpetual self-developer?

7. Are you disciplined, organized, and structured?

**RESPONSIBILITIES**:

- You should have a strong grasp of current ad platforms, marketing tools, and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Digital Marketing: Help to strategize and manage all day-to-day digital marketing activities; including social media ads, landing pages, funnels, and automation software.
- Setup and Manage Ad Campaigns on Facebook, Instagram, and other platforms like TikTok.
- Create ads using best practices and also provide your expertise in copywriting, image selection, video inclusion, headline selection, and other elements that drive success ad creation and ad performance
- Understanding of TOF, MOF, BOF
- Set up custom audiences and Lookalike Audiences
- Setup Retargeting audiences and retargeting campaigns
- Track performance daily and be responsible for KPIs: Monitor ad campaigns and pay close attention to details such as Cost Per Lead (CPL). Maintain budgets and monitor ad spend
- Integrating our follow-up systems into ad campaigns using Zapier and HighLevel (GrowthXpress).
- Lead Generation: Focus on generating leads for medical and dental clients using ads and funnels.
- New ad campaign setup: Setting up ad campaigns and funnels using our Standard Operating Procedures (SOPs).
- Testing: Testing variables of copy, images, video, and landing pages to optimize results.
- Conversion Rate Optimization (CRO): Optimize results with A/B tests, ad optimization, and funnel optimization. Run split tests and always try to improve results
- Reporting + Analytics: Compile and analyze all the data from ad campaigns with actionable recommendations for improvement.
- Research: Always be on the lookout for ways to improve our services and processes. Especially related to efficient and effective lead generation. Maintain on the industry and research innovative ways to improve ad campaigns
- Attend our company meetings unless otherwise approved to be absent, including but not limited to; coa

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