Digital Content Specialist

3 months ago

Cape Town, South Africa Sun Destinations Full time

Sun Destinations is a Safari Supplier specialising in boutique tailor-made safari experiences across Southern Africa and Botswana. Our portfolio features a collection of exclusive, intimate safari lodges and camps, each providing an authentic, immersive experience in Africa's most iconic wilderness areas.

**Role Overview**:
As the voice of Sun Destinations, you’ll ensure brand consistency across all digital channels, including websites, fact sheets, social media, and newsletters. This role requires a strong ability to write engaging content and adapt quickly to any updates or changes in the portfolio.

We’re looking for someone who can not only execute tasks but also bring fresh ideas and run with them independently. This position requires solid experience in digital content creation and is not suited for individuals in their first role. Relevant tertiary education in marketing, communication, or a related field is beneficial.

**Key Responsibilities**:

- Manage and maintain social media accounts for multiple properties.
- Write engaging, high-quality content that reflects the Sun Destinations brand.
- Collaborate with the Digital Administrator to plan and execute monthly content strategies.
- Ensure brand consistency across all written content, including websites, fact sheets, newsletters, and marketing materials.
- Maintain exceptional attention to detail, ensuring accuracy in all copy.
- Adapt and update content as properties are added or changed within the portfolio.
- Create and send newsletters to both direct guests and trade contacts.

**Requirements**:

- Proven experience in copywriting and social media management.
- Strong writing and editing skills, with a keen eye for detail.
- Ability to maintain brand consistency across multiple platforms.
- Passion for storytelling, social media, and digital communication.
- Self-motivated and able to work independently as well as part of a team.
- Familiarity with the safari or travel industry is beneficial but not required.

**How to Apply**:
**Note**:
Applications without relevant copywriting and social media experience will not be considered.

**Experience**:

- Social Media: 2 years (required)
- Copy writing: 2 years (required)
- SEO: 2 years (required)

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