Pillar Marketing Lead-1

3 weeks ago

Johannesburg, South Africa FirstRand Full time

Job Description

Hello Future Pillar Marketing Lead

Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our team in FNB Retail / Private Segment Marketing Exco, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. You will also be required to provide strategic partnership to Pillar EXCO, relevant Business Unit EXCOs and Segment Marketing EXCO by assessing business needs, offering solutions, advising and directing the development and execution of marketing strategies and plans in line with the business strategic direction through the marketing value chain. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

Are you someone who can:

- Design, develop and execute a pillar marketing strategy that incorporates products, pillar, customer, and integrated financial services thinking
- Build, deploy and track initiatives from start to end to maximize growth across business areas
- Align stakeholders to common vision, and provide strategic leadership on building value propositions with end customer and customer touchpoints in mind as appropriate
- Influence and align strategic intent and delivery to add value for customers and shareholders.
- Craft internal and external approaches to marketing aligned to voice of customer insights as well as business needs and goals
- Develop integrated frameworks, guidelines and optimisation plans to enable outcomes across customer sub-segments, product houses, tools & enablers, and distribution touchpoints
- Have a depth of product and pillar understanding that feeds into appropriate marketing plan for multiple customer sub-segments and niches
- Develop and/or input into customer segment and sub-segment frameworks that support the pillar and customer need
- Define and/or input into effective touchpoints and messaging for business and marketing enablement outcomes across customer sub-segments
- Commission and/or interpret data, analytics and research to craft short-, medium-, and long-term plans
- Develop operational processes and cadence across the relevant business value chains to enable product and pillar integration into broader integrated customer approaches and articulation
- Use data to inform tactical shifts in marketing and customer journey positioning in relation to business and customer outcomes targeted
- Effectively manage and deploy limited budget towards business goals
- Input into messaging playbooks to practically support business units across the value chain
- Shift marketing process to work item and on-platform methodology to unlock efficiency and impact for customer marketing and experience
- Collaborate with Pillar and Customer Marketing Leads with positioning and messaging hierarchy that ladders from single need up to IFS, and deploys over 1-3 years
- Build and/or enable marketing NPV / ROI models to assess and communicate marketing impact as well as inform decision making.
- Input, socialize, and deploy marketing performance dashboards into business areas to provide strategic guidance on impactful marketing with tangible data
- Use data to demonstrate empirical shifts in customer outcomes through marketing approaches.
- Define workstreams and target audiences internally and externally for thought leadership as relevant
- Support the commissioning and packaging of customer stories for demonstration, and influence marketing builds across owned platforms
- Drive synergy and collaboration across diverse areas in the value chain
- Play a pivotal role in the leadership team, with business peers, and with reporting line teams
- Provide leadership within the business and marketing value chain, operating as a senior manager and member of Retail / Private Marketing exco.
- Empower teams with coaching, frameworks, methods of delivery support, decision-making and all senior management level support required
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Post
- grad / MBA or equivalent is preferred.
- Minimum of 9 - 11 years of experience in Marketing, Advertising and Media (incl. digital), of which 5 - 7 years should be in the capacity of a senior role e.g. Marketing /Division Head, Brand Director or Senior Portfolio Manager

You will have access to:

- Opportunities to network and collaborate
- A challenging working environment that is progressive and agile
- Opportunities to innovate where initiative is taken and owned end to end

We can be a match if you are:

- Adaptable and curious
- Analyse complex data sets
- Thrive in a collaborative environment

Post
FNB
LI-TB1

Job Details

01/11/24

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