Marketing Coordinator: Ldb

6 months ago

Johannesburg, South Africa L'Oreal Full time

**DESCRIPTION**:
Assists the Marketing team in collecting market and consumer data/ insights to develop brand/product strategies, price positioning, brand ambitions, crafting communication strategies and to track market share performance. Responsible for execution of 360 brand activations and go to market strategies, with one’s manager clear brief, support and guidance.

**KEY JOB ACCOUNTABILITES**:
**Includes, but not limited to**:

- Assist in the collection of consumer and market data/insights to empower management in making informed decisions on the support of pillar products and/or the launch of new products.
- Tracks, collects competitor activity on a monthly basis to assist management in tracking competitor strategies.
- Tracks, collects competitors pricing on a monthly basis to assist management in tracking and maintaining market price positioning.
- Tracks, collects data on competition vs brand distribution to assist management in tracking distribution strategies.
- Receives creative and executional brief from management and is responsible for the end-to-end execution of all brand activations.
- Responsible for the briefing of agency partners, presenting activation costing to management, loading POs, placing spend in budget tracker, receiving creative approval from management, executing activations/ activities with excellence and within timeframes, assist with post campaign reporting.
- Supports commercial teams in implementation of mini in store events to reach and educate patsumers.
- Supports medical teams in implementation of tier B, C HCP events to reach and educate HCPs and patsumers.
- Collects data and, in collaboration with KAM and Brand heads, reports monthly on the success of new launches in market for the first 6 months post launch.
- Assist management, collaborating with Business Analyst, on monthly market share reporting.
- Assists in completion of brand presentations.
- Assists in event management - from contributions to concept, briefing, concept and artwork approval, execution, event day in person execution and post event reporting.
- Upon receipt of clear brief from brand heads - responsible in agency briefing, artwork approval and implementation of monthly digital advertising assets submission.
- Assist in influencer management - from contributions to concept, dispatching of product and liaising with agency on post campaign reporting.
- Responsible for end-end NCO management for all consumer and medical marketing activities.
- Responsible for effective courier management - complying to internal control requirements.
- Plays integral role in planning and executional of divisional events and conferences.
- Responsible for the regular updating and reporting on internal control trackers.
- Develop one’s knowledge of the L’Oréal organization, get to know the culture, develop one’s expertise in marketing, project management, operational excellence with one’s manager and team support.

**COMPETENCIES, EDUCATION AND EXPERIENCE REQUIRED**:

- Bachelor's degree in marketing, public relations or business administration.
- 1-2 years working in similar position
- Operation excellence
- Excellent communication skills
- Interest and passion for skincare
- Understanding of marketing trends
- Experience with working under strict deadlines
- Competence in full suite Microsoft - Excel, powerpoint
- Competence in research and data capture and analysis skills
- Attentive to detail

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition or disability. We adhere to all local Labour Relations legislation.
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