Field Marketing Manager

5 months ago

Johannesburg, South Africa Red Bull Full time

**Company Description**:
The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities. They build strong local networks including opinion-leaders and key influencers both online (social media) and offline.
They create and implement marketing initiatives in the four key pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) leveraging On Premise, Off Premise and New Business opportunities and encompassing local needs and specificities and therefore impacting the heart of local consumers, ultimately leading to the successful development of the business.
The Field Marketing Manager is constantly out "in the field" to make things happen, this is not an "office" job.

**Strategic Direction and Rightness of Brand Priorities**
- Strategic Direction and Rightness of Brand Priorities
- Infuse global and national Red Bull priorities, strategies and the Red Bull philosophy in the field focusing on building a local face of our global brand.
- Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.
- Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with National Marketing Specialists).
- Be the regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the national team.
- Work in conjunction with the regional sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arms reach in every field marketing activity.
- Deliver the annual approved business plan for the region.
- Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
- Set the regional communication strategy together with national specialists based on national programs and regional priorities in order to boost local output.
- Work cross-functionally, managing internal and external requests in line with the annual business plan priorities.

**Premium Appeal of Local Pride**
- Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.
- Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
- Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.
- Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes.
- Build a top-notch network and sustainable relationships with the key influencers of the region (local authorities, local sport and cultural opinion leaders relevant to our target, entrepreneurial and start-up communities, media outlets (TV, radio, print, digital and social media)).
- Incorporate Red Bull athlete activations in your plans and build smart 360 plans to amplify reach.
- Activate content of the Red Bull Media Network by identifying the right opportunities and contribute ideas & concepts.
- Foster a premium and aspirational local face of the brand on Red Bull's local social media owned channels.
- Leverage the Event Vehicle program in the right way to excite and surprise consumers.

**Marketing Innovation**
- Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.
- Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.
- Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.
- Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media House).

**Driving Efficiencies**
- Implement and uphold a clean logístical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in pr

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