SEO / Digital Marketer

5 months ago

Durban, South Africa Employ Africa Group Full time

Employ Africa is looking for an SEO / Digital Marketer to join their busy team.

**WEBSITES DEVELOPMENT & SEO MANAGEMENT**

**A. Objectives**
- Increase organic traffic, search ranking, and optimise search visibility.
- Increase back links to affiliate sites.
- Increase CTR and reduce bounce rate.
- Ensure plagiarism does not occur across different company web sites.

**Duties and Responsibilities**

Responsible for website development.
- Create website layout using WordPress interface.
- Create front end design and develop website content.
- Assess and monitor responsiveness on all mediums including mobile and optimise content to maximise speed.
- Install and check security measures on the site.

Responsible for developing and implementing effective search engine optimisation strategies.
- Plan, develop and implement an SEO strategy to maximise organic search and ROI.
- Identify buyer persona to better target identified audiences.
- Collaborate with web developers and marketing team to understand reach.
- Identify and set key SEO KPI’s.

Responsible for monitoring performance and ongoing SEO optimisation.
- Manage website analytics platforms (google analytics) and ensure proper usage.
- Monitor and track reporting on traffic, ranking, and conversions.
- Monitor redirects, click rate, bounce rate, and other KPI’s.
- Identify problems and deficiencies and implement solutions.
- Make improvements to processes and optimise productivity.
- Keep abreast of latest SEO and digital marketing changes, trends, and best practice.

Responsible for creating and editing content to include popular keywords.
- Regularly perform thorough keyword research and identify content gaps to target.
- Create short content blurbs for landing pages as needed.
- Gauge success of content using analytical tools.

**2. **KPA: DIGITAL MARKETING**

***

**A. **Objectives**
- Increase the number of qualified leads.
- Identify opportunities to increase ROI, increase organic reach and reduce marketing spend.
- Proactively identify opportunities to convert qualified leads into business.
- Create a sales funnel to increase conversions.

**B. **Duties and Responsibilities**

Responsible for implementing the digital media marketing strategy.
- Implement a social media marketing plan.
- Create a social media strategy that resonates with the corporate branding.
- Research social media trends and ensure alignment with these trends.
- Set targets for shares, likes, and comments and measure campaign performance.

Responsible for creating and managing social media campaigns.
- Come up with fresh content ideas and create relevant content.
- Initiate, schedule and manage social media campaigns.
- Interact with followers, customers, and stakeholders through social media platforms.
- Work within the marketing budget and report on progress made.

Responsible for building a social media presence by maintaining a solid online presence.
- Build brand awareness by engaging relevant influencers.
- Manage online community to ensure respectful and appropriate engagement.
- Respond to comments on all accounts.
- Initiate, schedule and manage marketing campaigns.
- Build and manage publisher relationships to optimise free exposure and reach.
- Work within the marketing budget and report on progress made.

**Essential Knowledge**

MS Suite, WordPress, CSS, photoshop, Illustrator, Adobe Suite, Premier Pro, Google Ad Words SEO tool kit knowledge, Bing Ad Words, Google and Bing Analytics, SEM Rush or similar

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