Digital Marketing Strategist
1 week ago
We are seeking a highly skilled and knowledgeable SEO and Digital Marketing Specialist to join our dynamic team at Employ Africa Group.
About the Role:
The ideal candidate will have a proven track record of developing and executing result-driven SEO strategies to improve organic search rankings and drive traffic to our website.
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to enhance our online presence and drive business growth.
- Conduct thorough keyword research, competitor analysis, and stay up-to-date with industry trends to identify growth opportunities.
- Optimize website content, meta-data, and on-page elements to ensure maximum visibility and user engagement.
- Implement technical SEO best practices to enhance site performance, crawlability, and indexing.
- Collaborate with content creators to produce high-quality, SEO-friendly content that aligns with our target audience and business objectives.
- Manage and analyze the performance of paid marketing campaigns across various platforms, such as Google Ads and social media.
- Utilize data-driven insights to make strategic decisions, improve conversion rates, and achieve business objectives.
- Monitor and report on key SEO and digital marketing metrics, providing regular performance updates to stakeholders.
- Stay informed about the latest digital marketing trends and search engine algorithm updates, adapting strategies accordingly.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field.
- Proven track record of at least 5 years of experience in SEO and digital marketing roles, with a demonstrable portfolio of successful campaigns.
- In-depth understanding of search engine algorithms, keyword research tools, and SEO analytics platforms.
- Proficiency in website analytics tools such as Google Analytics, Google Search Console, or similar.
- Hands-on experience with on-page and technical SEO optimization techniques.
- Familiarity with paid advertising platforms and experience managing PPC campaigns.
- Knowledge of content management systems (CMS) and website development best practices.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong communication and collaboration skills to work effectively within a team environment.
- Passion for staying up-to-date with the latest industry trends and innovations in SEO and digital marketing.
Location: Durban
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