Senior Social Media Manager

17 hours ago


East London, South Africa Abantu Staffing Solutions Full time

Our client, a growing online learning organisation with a progressive and innovative approach to their industry, is looking a vibrant Social Media Manager to join their team This is role is highly focused and specialised. As a result, the vision is to take our client's social media platforms to new heights and build a presence in South Africa that reflects their vision and separates them from their competitors. This role description is detailed with the intention of giving you a clear idea of where we are heading, what our vision is and what our expectations are.

**What are they looking for?**

A dynamic, self-motivated individual to head up their social media content and strategy. Someone with:

- an exceptional grasp of long-term strategy, and a good understanding of how to incorporate business objectives and goals into meaningful communication and content
- the ability to confidently set direction, present reports, and communicate with internal and external stakeholders effectively
- creativity, passion and a drive to make in impact through what you do.
- 5+ years experience in a similar role, with the relevant tertiary or industry specific certifications (such as Facebook Blueprint or Google Certifications)

**Strategic Accountability of the role**:

- Developing, planning, and implementing content strategy across social media platforms such as Facebook, Instagram, TikTok, LinkedIn, YouTube, WhatsApp,
and any other social media platforms that iQ Academy deems relevant to achieve its goals.
- Collaborate with and understand other department’s role in the student lifecycle to ensure we effectively communicate important or unique information about our business.
- Grow an online community through engaging, informative, relatable, and relevant content.
- Establish top of mind brand awareness through innovative social media tactics,
campaigns and/or competitions.
- Grow the number of organic leads and sales from social media platforms.
- Manage and work with external suppliers and creators/influencers to produce social media creative that is on brand.
- Community management is not in the remit of this role but collaboration with the Student Experience team is vital, they need to be empowered with a sound understanding of wider content strategy and monthly content to ensure they proactively manage how comments and people are engaged with online.
- Incentivising and increasing user-generated content through interesting competitions, giveaways or brand partnerships.

**Overview of the Functional Accountability of the role**:

- Content Planning / Ideation
- Content Creation / Production
- Content Distribution
- Reporting and Insights
- Governance
- Budget Management


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