Digital Media Specialist

6 months ago

East London, South Africa E2E Staffing (PTY) LTD Full time

As a Digital Media Specialist, you will be responsible for creating cutting-edge content for our various media platforms, such as the web, social media, presentations, and occasional print media.

**Key competensies**:

- Accountability
- Result orientation
- Collaboration
- Ability to work under pressure to deadline
- Client Centric
- Integrity
- Business acumen
- Communication

**Responsibilities**:
**Digital media specialist**:

- Working closely with the Marketing Manager to develop a next-level digital strategy for integrated media campaigns.
- Conceptualising, developing, scheduling, and monitoring all digital and social media campaigns across different media platforms for the various group companies.
- Improving brand awareness on all media platforms, including digital and print.
- Maintaining, updating, and refreshing website content across all company websites, online directories, and portals.
- Developing SEO-optimised content and ensuring best practices across all digital platforms.
- Day-to-day management of paid digital marketing campaigns, including paid search, display, and social advertising strategies across all digital platforms.
- Keeping the online media library up to date.
- Monitoring and reporting on digital marketing campaigns' impact and return on investment.
- Remaining current with the latest digital media trends and design technology available.
- Constantly raising the bar on creative ways to improve the customer experience.
- Basic budgeting skills to reconcile paid digital media placements with the available budget.

**Project Management**:

- Assess the needs together with the relevant stakeholders where applicable.
- Discussing the goals and needs for a specific project, designing ads to meet these goals, and placing targeted consumer ads on social media, or other digital platforms

**Self development**:

- Identifies training/development needs and proactively selects effective solutions to address development gaps.
- Ensures that a personal development plan is developed and implemented

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