Junior Marketing Manager

5 months ago

Cape Town, South Africa Doshguide Full time

Help us pull back the curtain to show savvy South Africans what actual financial advice looks like. Be an integral part of our journey to our first 1000 clients, and accelerate the availability of a world-leading flat-fee financial advice offering in SA. Currently less than 1% of advisors in South Africa operate on a flat-fee model, far behind other markets, like the US where it’s closer to 20%. Be at the forefront of this seismic industry shift in SA and a huge opportunity to create a viable alternative to the traditional advice model.

This role is our first marketing hire and would be working directly with our founder, Rory Brachner, an ex Google executive obsessed with helping South Africans get access to 100% unbiased, flat-fee financial advice.

We’re a fast paced, early stage startup looking for a hands-on marketing generalist. Help us test out and execute different strategies, messages and channels. Move very quickly and be able to adapt rapidly based on testing and iteration across channels.

You’ll be managing our most important strategic channels, managing marketing vendors, and also getting your hands dirty executing within these channels.

The following are current focus areas but may shift and evolve depending on the results:

- **Key Responsibilities**:_
- Social Media_
- **Key outcome**:Grow follower count in line with targets, through managing effective, regular posts across LinkedIn and one other social channel
- Manage social media marketing efforts, including content creation, community management, and social advertising campaigns
- Work with production vendors to help create and curate video content to push out onto social platforms
- Analyse and optimise our social media creative, content and campaigns
- Webinars and events_
- **Key outcome**:Rapidly ramp us up from one webinar/event per quarter to between five and ten per quarter
- Develop, organise, and manage the end-to-end execution of in-person and virtual events and webinars, ensuring each aligns with the company’s branding and strategic objectives
- Work closely with internal teams and external vendors to ensure smooth coordination, effective promotion, and high-quality production of events and webinars
- Create opportunities for events and webinars by collaborating with other brands/organisations, leveraging these relationships to expand reach, and increase attendee engagement
- PR & Influencers_
- **Key outcome**:Ramp up to two high impact PR / influencer engagements per quarter
- Develop and maintain strong relationships with key influencers, creating and executing impactful campaigns to enhance brand visibility and engagement
- Build and nurture a network of journalists and media contacts, sharing compelling content and stories to secure PR exposure and elevate the brand's public profile
- Design and implement innovative PR campaigns, creating briefs, managing copywriters, and overseeing the distribution of content to ensure successful execution and brand alignment
- **Required Experience & Skills**_
- Any relevant marketing or business degree
- 3+ years experience in marketing
- Has a can-do attitude, willing to take initiative, think outside the box and roll your sleeves up to get involved with growing and scaling a fast paced startup
- Able to take feedback and transform it into actions and behaviours
- Keen to build new relationships with key stakeholders to support business growth through forging strong relationships that bring value to the business
- Is a great communicator that feels confident in speaking to all internal and external parties in a persuasive and compelling way
- **Nice-to-have experience & skills**:_
- Social media management and paid social campaign experience
- Video production and editing exposure
- Events and webinar management experience
- Knowledge of PR processes and placements
- Experience in using Canva
- **Benefits**:_
- Flexible working hours
- Remote four days per week, in the Cape Town office one day per week
- Lunch provided

Pay: R25 000,00 - R35 000,00 per month

Application Question(s):

- What is your salary expectation?

**Experience**:

- Marketing: 3 years (required)

**Location**:

- Cape Town, Western Cape (required)

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