Export Sales Manager
6 days ago
PRIMARY ROLES AND RESPONSIBILITIES
New Business Development
- Grow BOSs international presence by growing new customers and markets
- Lead the negotiation and agreement of new commercial contracts and manage and improve existing agreements
- Manage and grow existing relationships with customers in current export markets
- Identify and secure new opportunities for growth in current markets (retailers or product extensions)
- Be directly accountable for the negotiations & joint business plan agreed with agents and distributors in each territory.
- Build and execute annual business plans to achieve overall objectives
- This includes being involved with negotiations & joint business planning with select key retailers with the support of the local agent or distributor sales team in each territory.
- Support regional agents and distributors by finding and securing new listings from new and existing channels
- Ensure agents and distributor teams are being trained and updated with the latest BOS initiatives and they are being motivated to best on sell BOS.
- Review competitor plans & pricing strategies per market
- Work with the technical team to ensure compliance with local government policies and regulations
Trade & Brand Marketing
- Lead the development and execution of high-quality trade marketing programs to drive the brand performance in chosen markets. Ensure execution is in line with global brand guidelines.
- With the help of the agents and distributor teams ensure point of sale plans are executed as agreed and track execution of the plan and optimise where needed.
- Assist with rolling out brand plans to each market where applicable
- Lead the development and launch of new products in each market in line with channel and key account strategy
- Provide input to the technical team regarding new product development
- Manage the Export trade marketing budget and discounts and ensure spend it kept in line with the mandate. Plan relevant trade promotions throughout the year with regional partners, ensure they are executed to plan and track performance.
- Attend trade shows where needed with the aim of winning new business in identified markets
CORE KPIS
Volume and Revenue (International Exports from South Africa)
Product Margin (GP%)
Profit (EBITDA)
Rate of sale in key accounts (units/store/week)
Distribution (# of outlets)
EXPERIENCE AND ATTRIBUTES REQUIRED
- Minimum of 5 years experience in FMCG (and preferably beverages)
- Have relevant undergraduate degree
- Have clearly demonstrable comfort with dealing with people and businesses based in multiple foreign markets, managing multi-national distributor and agency teams.
- Be hard-working, entrepreneurial, self-motivated, caring, can-do-will-do worker who can work very much alone and independently for long periods.
- Have excellent sales, listening, and business communication skills, proposal writing skills, exceptional presentation skills, good attention to detail, excellent negotiation and deal-making skills, and a good command of English as a first language (both written & spoken).
- Feel and demonstrate a natural affinity an with BOSs brand, products, and evolving business philosophy.
- Be happy and passionate about life, people, and have a well-rounded life outside of work.
- Be open and able to travel internationally
LOCATION
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