Digital Marketing Specialist
6 months ago
**Qualifications**:
- Advanced Diploma in Digital Marketing /
- Degree in Marketing & Communications
**Certifications**:
- Digital Marketing: Professional Certification /
- Google fundamentals of Digital Marketing /
- Advanced Google Analytics
- Advanced Search Engine Optimisation
**Skills & Responsiblities**:
- Build and maintain social media presences;
- Write and prepare content calendars
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
- Google Ads & Analytics
- Identify trends and insights, and optimize spend and performance based on the insights;
- Brainstorm new and creative growth strategies;
- Plan, execute, and measure experiments and conversion tests;
- Collaborate with internal teams to create landing pages and optimize user experience;
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints;
- Instrument conversion points and optimizes user funnels;
- Collaborate with agencies and other vendor partners;
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Create comprehensive digital marketing strategies and campaign strategies
**Job Types**: Full-time, Permanent
**Salary**: R13,000.00 - R15,000.00 per month
COVID-19 considerations:
All our employees are required to wear face masks at all times and follow the strict Social Distancing rule when we are at the office.
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