Senior Specialist: Digital Marketing

5 months ago

Johannesburg, South Africa Motus Corporation Full time

Establish strategic Digital Marketing goals and performance indicators, including predicting trends,
positioning products in the market and developing the plan that can be rolled out to operational
implementation in collaboration with relevant functional departments and key stakeholders.

**Position Overview**:
**Specific Role Responsibilities**:
**PROCESS**

Conduct research and gather data to provide input to operational reporting and decision making processes.
Conduct research to identify new opportunities/technologies which could result in better operational processes.
Define standard operating procedures (SOPs).
Manage the relationship with digital creative and media agencies.
Plan and execute digital marketing campaigns, both in support of traditional as well as stand alone digital campaigns.
Provide specialist advice to enable planning for value-added process improvements, initiatives and services.
Provide specialist advice to identify and develop solutions to improve quality of processes and services.

**FINANCE**

Adhere to organisational policies and procedures to ensure cost effectiveness and reduction of financial wastage related to materials or equipment.
Adhere to organisational policies and procedures to ensure cost effectiveness and reduction of financial wastage.

**CLIENT**

Deliver services and/or products that create a culture which aims to meet or exceed customers' expectations in the business.
Build sustainable relationships with customers that contribute to a culture of customer service excellence.

**PEOPLE**

Own and live up to company values.
Participate and provide expertise to a culture of work centric thinking, productivity, service delivery and quality management.
Participate in forums/discussions that positively contribute to knowledge improvement.
Provide advice and support with the management of change and offer operational support where required.

**Qualifications and Experience**:
**Minimum Experience**

3 - 5 years' experience in a similar environment, of which at least 1 - 2 years' specialist experience

**Minimum Qualification**

Advanced Diploma: Management: Marketing

**Skills and Personal Attributes**:
**Minimum Requirements**

**Proficiency Descriptor**
A broad understanding of the motor and/or the logistics and /or transport industry and legislation relating thereto.
**Behavioural Indicator**
A broad understanding of the motor and/or the logistics and /or transport industry and legislation relating thereto.
**Proficiency Descriptor**
Yes
**Behavioural Indicator**
Application of Digital Media
**Proficiency Descriptor**
Strategic use of targeted media channels
**Behavioural Indicator**
Yes
**Proficiency Descriptor**
Understanding of Social Media
**Behavioural Indicator**
Yes

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