Marketing Lead

1 week ago

Johannesburg, South Africa Tripplo Full time

Tripplo is looking for a versatile marketing lead who will be responsible for advertising, promotions, and marketing plan and programs to generate interest in our products and services.

You will lead the coordination efforts for event campaign logistics, digital support, promotional items, and special projects.

Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all Tripplo social sites.

Coordinate flow of information and communication and disseminate it according to overall marketing plan/strategy: content, media, web copy, website updates, internal communication, blog, case study, and whitepapers.

**Responsibilities**
- Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
- Plan promotional campaigns such as contests, coupons, or giveaways
- Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
- Negotiate advertising contracts
- Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
- Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
- Develop pricing strategies for products or services marketed to the target customers of a firm
- Cold calling
- Meet with clients to provide marketing or technical advice
- Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

**Required Skills and Competencies**
- Bachelor’s degree in marketing or related field
- Two year of marketing/communications and event experience required, preferably in a professional services organization
- Excellent verbal and written communication skills Strong planning, organizational and problem-solving skills, with good time management and attention to detail
- Experience working with cross-functional teams
- Experience working with CRM tool i.e. Microsoft Dynamics Demonstrated experience in developing content and managing communications across various social media platforms including Facebook, Twitter, Linked In, Instagram and Hootsuite
- Experience developing and managing compelling and informative website content
- Strong creative outlook.
- Excellent communication, interpersonal, and customer service skills
- Strong leadership abilities
- Good time management, strategic planning, and organizational skills
- A business mindset
- Diplomacy, strategy, and decision-making skills
- Ability to mobilize resources to translate ideas into action
- Focus on efficiency, user experience, and process improvement
- Excellent project and time management skills
- Ability to work independently or with a group
- Negotiation skills and the ability to develop strong working relationships
- Commercial and business awareness
- Good communication skills - both written and verbal
- Ability to stick to time constraints
- Exposure working in a start-up environment

**Non-negotiables**
- Great team player
- Relentlessly resourceful and creative problem solving
- High risk tolerance and boundless ambition
- A collaborative approach and willingness to be wrong
- Self-driven
- Brilliant at bringing together people across functions, countries and cultures
- Passionate about users’ needs
- Industry-agnostic
- Driven by consistent iteration
- Excellent at reducing uncertainty

Ability to commute/relocate:

- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Diploma (preferred)

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