Specialist, Online Performance Marketing

2 weeks ago

Johannesburg, South Africa NTT Ltd Full time

At NTT we believe that by using innovative technology we can solve global challenges and create a world that is sustainable and secure. We are looking for curious people, from diverse backgrounds, that are keen to work in a fast-paced and agile environment.

At NTT we trust our employees to do the right thing, even when no one is watching, which is why we offer flexibility in the workplace. The majority of our roles are hybrid, meaning we encourage a balance of working from home and our local office. Ask our recruitment team if this is a hybrid role.

**Want to be a part of our team?**

Develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction. Executes online and digital marketing programs such as search optimization (paid and natural search), affiliated marketing, social networking, and viral marketing to create “buzz,” drive traffic and generate sales. Gathers and translates ideas into profitable, promotional marketing campaigns. Administers and executes online promotions. Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs. Works with corporate marketing team to maximize existing marketing initiatives and develop new ones.

**Working at NTT**

Develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction. Executes online and digital marketing programs such as search optimization (paid and natural search), affiliated marketing, social networking, and viral marketing to create “buzz,” drive traffic and generate sales. Gathers and translates ideas into profitable, promotional marketing campaigns. Administers and executes online promotions. Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs. Works with corporate marketing team to maximize existing marketing initiatives and develop new ones.

**What will make you a good fit for the role?**

The digital buyer and user journeys are the predominant way of engaging with clients and prospects today. We’re looking for a dynamic team member to own and drive the online marketing performance space as part of NT Ltd.’s Digital Demand Hub, working closely with our regional, divisional and global marketing Centers of Excellence (CoEs) teams.

This role is critical in ensuring engagement through the entire buyers and user journeys - from web-visitor to closed/won and through to renewal/expansion of the account utilizing the most effective channels. It will ensure we’re optimizing our capabilities at every stage of the journey to maximize the demand coming through the funnel for sales.

To enable this, the role will own the strategy for online paid promotion utilizing the website, powerful content and online channels to drive engagement, build brand awareness, identify new leads, and support movement of opportunities through the funnel.

This role will define digital campaign strategy and optimization across search, website, social, syndication and display; our nurturing of early-stage inquiries to MQL and all digital programs; our client engagement and the digital programs required to support our regional ABM initiatives whilst ensuring the delivery the right content at the right stage of the buyer journey.
- Design and manage implementation and optimization of global campaigns across digital channels including audience targeting, SEO, paid search, paid social, programmatic and syndication
- Contribute to campaign design and execution of digital marketing campaigns to deliver demand generation goals for always-on and integrated marketing programs
- Define appropriate timing for touch points along the client journey, i.e., the right moments in the lifecycle to efficiently reach clients
- Work to a best practice framework and share best practice within CoEs and regional demand hubs
- Ability to plan and scope technical requirements for campaigns from initial brief
- Track performance in achieving business goals. Consistently measures and reports on campaign effectiveness, ROI and provides dashboard reporting to key stakeholders. Optimize digital campaigns based on results.
- Utilize and share best practices across regional teams and CoEs
- Create and execute a strong performance marketing strategy and execution plan
- Develop and manage digital prospecting and retargeting campaigns
- Develop and deliver an SEO strategy to achieve growth in organic rankings and increased traffic
- Identify key SEO growth areas through gap analysis, leveraging market intelligence and competitor insight to prioritize quick wins alongside longer strategic projects
- Develop and deliver link building strategy
- Manage budgets and campaigns across all digital channels to drive strong return on investment and e

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