online marketing specialist

7 days ago

Johannesburg, Gauteng, South Africa Michelle Taylor Recruitment Full time

To drive the incremental value of all online marketing activities. Responsible for the commercial performance and customer on-line experience. Be an integral part of the marketing team in providing support to sales.

Key Performance Areas:

Website

Overall responsibility for updating maintenance and optimization using various tools

Responsible for website maintenance

Manage content using CMs

Create and upload content and images

Conduct key word research and SEO optimised content

Analyse visitor behaviour to inform and optimise appropriate content and strategy

Use website analytics (e.g. Google) and other online reporting tools to evaluate the

performance of the website and opportunities for improvements

Collaborating with relevant teams (locally and internationally) to create landing pages and

optimise user experience

Ensure all products are updated regularly and comply to CI for website linkages

Social Media

Build, grow and manage the companys social media profiles and presence, including Facebook,

Instagram, LinkedIn, Pinterest, Google +and any additional channels that may be deemed

relevant

Implement campaigns and tactics to grow our followers, engage and retain them.

Create shareable content appropriate for specific products or campaigns to spread both

our brand and our content

Run regular social promotions and campaigns and track their success

Monitor and engage in relevant social discussions about our company, competitors, and/or

industry, both from existing leads and customers as well as from new audiences

Explore new ways to engage and identify new social networks appropriate to our target

audience and industry

Track, measure, and analyse all initiatives to report on social media including ROI

Digital (e-mail and mobile)

Using target audience segmentation, develop, implement, track and optimise digital marketing

campaigns across all digital channels

Establish a segmented approach to email and mobile marketing to improve customer

engagement

Analyse and report on campaign results and customer behaviour

Use findings to lead customer segmentation and targeting efforts

Measure and report performance of all digital marketing campaigns, and assess against

goals (ROI and KPIs)

Liaise with all internal/ external stakeholders regularly to ensure all online

campaign/channel activity initiatives are properly identified, communicated, planned,

executed and measured

Assist with briefs for website banners and content

Assist with online directories e.g. content management

E-commerce

Responsible for growing the e-commerce activities and revenue streams to achieve online sales

targets in conjunction with sales

Exploit the internet as a sales, business development and customer interaction tool to

reach the commercial objectives set for this channel

Work closely with the Marketing Manager and Sales team to develop an E-commerce

sales strategy including the management of all online sales activities

Co-ordinate with the various product managers on all online products information including

pricing

Develop segmented customer profiles based on common characteristics including

customer type, purchase history, behaviour, and industry

Understand and ensure all e-commerce activities compile with all legal requirements

General

Compile the annual digital/e-commerce marketing plan

Create monthly/weekly reports or as required such as website, campaigns and social

media.

Build and maintain relationships to share knowledge and experiences gained in local

market across the global network

Co-ordinator with the Marketing Manager the customer survey (in-house or external provider) on an annual basis from question to overall analysis of the results

Collaborate with agencies and other vendor partners

Create Visual communication

Core Competencies - Attributes:

Excellent communication skills (verbal and written)

Strong analytical ability to evaluate end-to-end customer experience across multiple

channels and customer touch points

A systematic and logical approach to problem solving and a capacity to work around

problems

Ability to adapt and respond quickly to a fast-changing environment

Creative thinker with the ability to use both data and intuition to make informed decisions

Attention to detail

Team player

Additional Job related requirements:

Proficiency in using social media software (e.g Hootsuite

Experience in optimising Google Adwords campaigns

Up-to-date with the latest trends and best practices in digital/e-commerce marketing and measurement

Thorough knowledge of various IT applications such as MS Office and adobe Creative Suite

  • Own transport required and driver licence

Minimum Education and Experience Requirements:

Digital Marketing qualification, preferably a marketing degree or equivalent.

Proven working experience (minimum of 5 years) in the e-commerce/online marketing

environment ie TakeAlot

Proficient in CMS

Proficient in Presta Shop

Solid knowledge working with Hootsuite and MailChimp

Experience in Canva and /or Adobe illustrator

Solid knowledge of website analytics tools (e.g., Google Analytics,

Experience in Meta Business

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