Paid Social Specialist

2 weeks ago

Johannesburg, South Africa Wetpaint Advertising Full time

**Duties**:
Design, execute, and maintain ROI-focused targeted ad campaigns
Conduct thorough analysis of trends and targeting options
Continually campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimisation, etc
Write compelling ad copy with a focus on driving conversions
Optimise existing ad campaigns for new clients
Actively measure and execute A/B split testing for ad copy, landing pages, etc. to ensure optimal campaign performance
Compile monthly reports for our clients with personal comments and analysis of campaign performance
Recommend and consult clients and marketing team on any new content or landing pages that should be created in order to promote higher campaign performance
Set up conversion tracking and re-targeting pixels
Conduct in-depth competitive analysis within our clients’ locations and industries
Research to stay on top of the latest trends in advertising

**Things we're looking for**:
High collaboration skills and a can-do attitude
Someone that's ready to share ideas, create results and a passion for digital marketing that is conveyed through your ability to drive results for our clients
A personality that fits with our team; we are interested in someone who is intelligent, works hard, values teammates, and makes our team better
Someone who understands our core services as a digital agency and has a marketing mindset to help our clients create grow
A personality that is self-motivated; you'll be asked to work through multiple priorities. We expect you to be able to put together a plan and execute it
Someone who seeks out information and is teachable. The nature of our business lends itself to frequent changes in and progressions of technology. This means we're looking for someone who loves to learn

**Required**:
Experience managing paid media campaigns, with an emphasis on paid social
Experience with Google Analytics, Adobe Analytics, and Google Tag Manager
Experience developing testing structures and deliverables based on performance
Thorough knowledge of major paid social platforms, including Facebook, Instagram, TikTok, LinkedIn and X
In-depth understanding of paid social channel operation from the business side
Strong written and verbal communication skills
Ability to multitask and meet deadlines under pressure

A minimum of three years of hands-on paid media experience
Meta/Blueprint certification preferred
Proficiency in Google Docs, Word, Excel, and PowerPoint

We don't expect you to match every criteria, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the technologies and solutions that you'll be working with, while also making recommendations for how we can grow.

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