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Paid Media Specialist

4 months ago

Johannesburg, South Africa Initiate international Full time

A leading lottery and betting website that is devoted to the world of online gaming has an exciting career opportunity for a **Paid Media Specialist** to join their team in **Johannesburg**. If you have advanced experience in analytics and are a specialist in ads platforms, this **job **could be perfect for you

Your key **job** responsibilities as the **Paid Media Specialist** in **Johannesburg** will include:

- Build high converting landing pages (come up with the idea content, images for the landing pages and work the team to build landing pages)
- Oversee the all the account performances and work with the marketing team to implement the changes
- Know the best strategies and tactics in maintaining good CTR, high ad position (top 3) and good conversion results
- Conversion tracking and optimization; knows Google Tag Manager, Event tracking and Facebook advertising
- Responsible for the execution, performance and reporting of the paid social campaigns for the company across multiple platforms
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Overseeing and managing the overall budget for paid media
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Be the paid social expert for the company on campaign performance and optimisation providing insights into the best strategies and tactics to achieve business objectives
- Work with the data and the analytics team to provide dashboards and analytical insights to the client

Requirements for this **Paid Media Specialist job** in **Johannesburg**:

- Must have extensive experience in a similar role
- iGaming experience will be highly advantageous
- Must have advanced experience in analytics and advanced tracking
- Must be able to set up and manage paid campaigns across different platforms
- Specialist in ads platforms: Google Ads, Facebook Ads, Display Advertising, Remarketing Advertising, Video advertising, Google Dynamic Search Ads, Google Remarketing List Ads, Bing Ads
- Organised and able to work in a fast paced environment
- Must have general SEO knowledge

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