Paid Social Media Campaign Specialist

3 weeks ago

Johannesburg, South Africa IntelliStaff Full time

**Area/Location: Sandton, Johannesburg**

**Experience and Qualification**:

- A minimum of 3 - 5 years relevant experience in a similar role
- Related Degree/ Diploma in digital marketing, advertising and/or sales
- Facebook Blueprint Certification
- Twitter Flight School Certification
- LinkedIn Ads Certification
**Languages**:

- Business English
**Professional Competencies**
- Sound understanding of digital platforms and best practices.
- Creative and Analytical. - Excellent Time management skills.
- Problem solving skills.
- Decision-making skills
- Interpersonal skills
- Persuasiveness
- Excellent Communication skills - both written and verbal.
- Presentation skills
- Able to work under pressure
- Excellent Computer literacy: MS Word, Excel, Outlook, PowerPoint
- Team player and be able to work independently
- Solid understanding of B2B & B2C Marketing Strategies.
- Solid knowledge and use of Hootsuite, SEO, Google Suites.
**Key Objectives and Accountabilities**
Social Media Advertising
- The Social Media Paid Specialist is required to have an in-depth understanding of all elements involved in Social Media advertising such as, but not limited to Social media tracking parameters (Pixels & Audience Tags) budget planning, advertising objective planning, bidding strategies, conversions and audience building.
- He/she will need to provide recommendations and execute strategies for account performance opportunities, campaign structuring, targeting, locations, CPA, CPC, ad formats, bid strategies, and other facets of social media advertising in accordance with client goals.
- This applies to, but is not limited to the following Social Media advertising platforms:

- Facebook Business Manager
- LinkedIn Campaign Manager
- Twitter Advertising Interface
- Instagram

Research & Strategy
- The Social Media Paid Specialist is also involved in the formulation of the paid media strategy for clients that make up part of their client allocation.

Industry Knowledge
- The Social Media Paid Specialist is expected to keep abreast of the latest trends in the industry, constantly conducting research or monitoring changes in the Social Media Advertising community.

**Key Results**:
Performance will only be satisfactory when:
Campaign Performance
- Campaign performance of client campaigns needs to be satisfactory, with client key goals and objectives being met.

Budget Management
- The Social Media Paid Specialist is responsible to ensure that all client budgets are spent effectively and accurately, in line with SLAs.

Analytics/Reporting
- Monitor and administer social media reports and key reporting tools and point out key areas of importance in accordance client goals (e.g. Facebook & Instagram Analytics).
- This would include strategic recommendations and following up on implementation.
**Job Purpose**
- The incumbent would be required to manage the budgets, campaigns and organic efforts of clients who are utilizing one of the departments services which can include but is not limited to:

- Social media paid advertising
- Daily campaign budget management
- Creation and optimization of advertising
- Paid Media Reporting

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