Paid Social Lead
7 months ago
**Job Overview**:
**Date Posted**: Posted 4 hours ago-
**Location**: Johannesburg, Gauteng-
**Job Title**: Paid Social Lead-
**Education Level**: Diploma-
**Job Level**: Senior-
**Minimum Experience**: 5- 7 Years**Paid Social Lead job vacancy in Johannesburg.**:
Get to lead the tribe on one of the country’s most loved brands
Minimum 5 years experience as a social media manager with previous ad agency experience.
**Duties and Responsibilities**:
- Create, curate, and manage engaging content across social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.).
- Monitor and analyze social media performance metrics to track the effectiveness of campaigns and make data-driven recommendations for improvement.
- Collaborate with the designer to produce visually appealing and compelling content, including images, videos, and infographics.
- Build and maintain a content calendar, ensuring consistent posting schedules and high-quality content.
- Engage with followers and respond to comments, messages, and inquiries in a timely and professional manner.
- Research industry trends and competitors to identify opportunities for growth and innovation.
- Stay current with best practices in social media management, SEO, and online marketing.
- Responsible for providing actionable insight and reporting on daily, weekly, and monthly performance versus our forecast and KPI’s
- Ensure we are getting the most out of our technology platforms & external partners (such as Meta & TikTok)
- Keep up to date with the latest industry news and inform/upskill the team
- Monitor budget pacing and make adjustments as necessary to maximise performance
- Paid Social Creative Analysis:
- Analyse and report to the team and clients on the performance of current creatives.
- Identify successful creative elements and areas for improvement to inspire new creative concepts.
- Define key metrics for evaluating creative performance, such as hook rate, and develop reporting for easy performance tracking.
- Creative Briefing & Concepting:
- Plan and pitch creative ad concepts to clients in line with their sales objectives.
- Streamline and optimise the briefing process to improve efficiency.
- Maintain clear communication with clients throughout the creative process.
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