Social Media and Digital Strategist
7 months ago
**Duties & Responsibilities**
- Creation, conception and presentation of social media strategy and integrated marketing campaigns - Interpret and roll-out strategy and creative concepts.
- Develop fresh creative ideas in line with social media and content trends.
- Review reporting and deliver insights and recommendations.
- Help develop and execute SEO strategy, Implement on-site and off-site content.
- Track, report, and analyse website analytics.
- Working closely with content team to produce SEO optimized long form content.
- Increase online presence via socials.
- Analyse campaign performance data to identify areas for improvement.
- Stay up to date with industry trends and make recommendations for new campaigns and tactics.
- Execute a results-driven social media strategy as part of the marketing team.
- To plan, schedule & post branded content across owned social media channels based on marketing & promotional calendar.
- Manage brand & product placement to deliver on strategic omni channel objectives.
- Collaborate with marketing team to create a social media calendar aligned to the marketing & promotional plan.
- Manage the above content through monthly social media & paid schedules for both brands.
- Develop and curate engaging content for social media platforms.
- Assist in the creation and editing of written, video, and photo content.
- Attend events and produce live social media content.
- Amplify messaging on social media for brand events or engagement activities.
- Maintain unified brand voice across different social media channels.
- Monitor social media channels for industry trends.
- Interact with users and respond to social media messages, inquiries, and comments.
- Review analytics and create reports on key metrics.
- Build & manage relationships within collaborations & influencers.
- Liaising with customer service, logging of daily complaints & online reputation management
- Drive data acquisition through social media
- Weekly & monthly reports to head of Manager
- Competitor analysis & opportunities
- Trending topics & relevant news/ opportunities
- Copy writing for accompanying post copy & customer responses.
- Manage Digital Agency and outputs.
**Desired Experience & Qualification**
- Matric
- Related tertiary qualification in digital marketing.
- Minimum 5 years of social media experience
- Experience in executing social media initiatives.
- Experience in Video-editing as well as digital design.
- Exceptional understanding of the social media marketing
- Excellent verbal, written and presentation skills and attention to detail.
- Competency of industry systems and tools on Social Media Platforms, (Facebook, Instagram) and Google Analytics, YouTube, Google adds, SEO. PPC, google ranking, key words, etc.
- Direct experience in social media management tools (Hootsuite etc)
- Detail-oriented approach with ability to work under pressure to meet deadlines.
- Ability to understand historical, current, and future trends in the digital content and social media space.
- Up to date with key trends & industry news
- Ability to work well under pressure.
- Deadline driven / time management.
- Team player with a Can-do attitude
- Innovative and Organised
- Resilient and courageous
**Skills**
- Ability to perform under pressure.
- Positive attitude, solid people skills and a team player approach
- A passion for constant learning and improvement
- Proactive, with strong initiative
- Content optimization
- Strong conceptual and writing skills with a comprehensive knowledge of the digital landscape.
- Hands on experience with Video editing & Digital Design
**Package & Remuneration**
200-250k p/a
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