Executive Head: Group Brand

3 weeks ago

Midrand, South Africa Vodafone Full time

**Role purpose/Business Unit**:
Vodacom’s vision to be the leading technology company empowering a connected society, providing the best-segmented propositions and the best customer experience within our ecosystem.
We will achieve this and deliver on our organizational purpose of connecting for a better future and our brand ambition of becoming Africa’s Most Human-Centric brand through meaningful differentiation and disruptive simplicity. Central to our aspirations will be the ability to offer an ecosystem of branded experiences across all physical and digital touchpoints. To support this vision Vodacom is striving to be the leading world-class Brand and Marketing organisation in Africa.
- Oversee and lead the brand portfolio across the Vodacom Group Operating companies (Opco’s) in line with Group brand strategy, frameworks, standards and policies and aligned to Vodafone global guidelines
- Support the attainment of Commercial outcomes through demand-led Brand initiatives
- Drive understanding and adoption of our brand strategy and playbook and lead the development of Purpose and Network and Technology Leadership themes across Opco’s
- Implement consistent frameworks for tracking brand equity drivers and performance against pre-determined brand health targets and recommend best practice on balancing performance marketing with medium to long-term brand building
- Provide guidance to Opco’s for annual brand and sponsorships planning to drive stature, meaningful differentiation and improved relevance and connection with stakeholders
- Lead Sponsorship initiatives that span across multiple Opco’s
- Support Employer Brand and EVP positioning across Opco’s
- Leverage brand platforms and tools (sponsorships, social impact initiatives and media) to enhance brand equity across Opco’s
- Lead the reporting and planning cadence for the brand community across Opco’s

**Your responsibilities will include**:

- Providing directional leadership and support on the brand portfolio across Opco’s ensuring consistency and alignment to group business and brand strategy
- Support Commercial priorities across Consumer, Business and Financial Services
- Serve as a centre of excellence providing insights on trends, best practice, tools, frameworks and playbooks that can raise brand execution standards across Opco’s
- Collaborate and partner with Opco’s to improve brand governance, implement consistency in approach for measurement and tracking of ROMI and campaign performance
- Guide and implement Purpose, Network and Technology Leadership positioning messaging
- Coordinate brand and sponsorship initiatives that drive brand equity
- Support Employer Brand and EVP initiatives that create affinity to the Group brand(s)
- Implement tools and systems that improve the overall operational effectiveness and efficiency of the brand function across Opco’s
- Coordinate and report on the brand calendar and performance across the Group

**.**:

- **
Brand Strategy & Planning**: Collaborate with Brand community across the Opco’s to define and embed a process for integrated brand planning that ensures aligned Brand and Marketing goals, plans and calendars for each financial year with seamless structures, meetings and engagements throughout the year to track delivery against set objectives, aligned to the overall business strategy
- **
Structure and Governance**: Lead and the structure and governance processes for the Brand community ensuring that there is a rhythm of reporting, adherence to deadlines, compliance to policies and guidelines from Group
- **
Stakeholder Management**:Partner with internal Group functions to align on deliveries across the Opco’s. Manage external stakeholders’ delivery and performance ensuring quality and service, adherence to budgets, timelines and turnaround times
- **
Marketing Calendar Management**:Oversee the planning and tracking of marketing activities across Opco’s.
- **
Provide inspirational leadership** and coaching across Opco’s by proving best practice insights, playbooks and recommendations
- Bachelor’s degree
- More than 10 years relevant experience in Brand Management and/or Marketing
- Pan-Africa experience will be an advantage

**Minimum of 8 years relevant experience essential in**:

- Proven track record and experience in Brand Management
- Experience in managing a brand across multiple geographies
- Experience in Sponsorship Management
- Proven track record in Project Management
- Strong financial and analytical skills
- High experience in leading through influence
- Capable of working in a complex organisation and able to build strong relationships and credibility across geographies both internally and externally

Closing date for Applications**:02 April 2024**

The base location for this role is, **Vodacom Midrand Campus.**

The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities

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