Marketing Consultant

2 days ago

Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Marketing Management**Date**:9 Dec 2024- Discovery - Vitality Fitness
Senior Marketing Consultant
- **About Discovery**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.**Key Purpose**
- The implementation of brand and communication strategy within required timelines.
- The Senior Marketing Consultant is a member of a high-performance marketing team that partners with the Discovery Vitality business to implement marketing solutions and contributes to the delivery of digital and marketing communications for Discovery Vitality.
- The Senior Marketing Consultant will be responsible for running projects, using digital and marketing best practice and leveraging internal and agency relationships, to deliver within budget. In addition, the Senior Marketing Consultant will provide support on marketing projects and integrated marketing campaigns, work closely with external partners and assist with running partner campaigns.

**Areas of responsibility may include but not limited to**
- Being responsible for the Vitality Fitness portfolio and working closely with internal and external stakeholders, including all fitness partners, to drive awareness and create engagement while meeting business objectives.
- Being creative. Solve business needs, create integrated, best practice and creative solutions that are in line with the Discovery marketing model - and are consistent across all brands, businesses, and communities, and ensuring that consistent, relevant messages are being given.
- Working across teams. Collaborate closely with key stakeholders, including senior businesspeople and cross-departmental teams, to help achieve company and business unit objectives.
- Building relationships. Responsible for building and maintaining relationships with key business teams, both at a strategic and operational level. This includes building strong relationship with all Vitality fitness partners.
- Creating and updating relevant communication collateral (app screens, social media, website etc).
- Converting technical information into audience appropriate communication.
- Assist with key fitness events and wellness days or open days with various gym and fitness partners.
- Provide input into the creation and implementation of project plans and be able to manage lead times.
- Be able to brief agencies and internal teams on campaign requirements.
- Strong copywriting and editing skills.
- Be able to provide detailed marketing reports after each campaign to share both internally and externally.
- Define, plan and deliver small social media and digital projects from start to finish within the scope, budget, agreed timelines and to specified quality requirements.
- Oversee campaigns and projects from implementation, project plan development, conceptualisation, briefing, writing creative briefs, creative process, communication roll-out, production up until go live.

**Competencies**
- Knowledge- All relevant promotional channels.
- Agency process and relationships.
- Critical elements of successful digital communication.
- Knowledge of website management best practice.
- Knowledge of in-store / fitness facility branding (POS) elements.
- Production processes (advertising, media and print), including timelines and costing.
- Skills- Communicate well - with strong writing and verbal communication skills.
- Digital platform writing, content creation and briefing skills.
- Exceptional attention to detail.
- Above average ability to multi-task on multiple projects without compromising deliverables or stakeholder relationships.
- Time and project management skills.
- Strong relationship management skill.
- Ability to convert technical information to audience appropriate communication.
- Influence and persuasion skills aligned to project deliverables.
- Ability to work well within the brand team as well as across cross-functional teams.
- Ability to structure, present and sell new ideas.
- Attributes- Motivated.
- Detail orientated.
- Customer focused.
- Work well under pressure.
- Team player.
- Results driven.
- Reliability.
- Empathetic.

**Education and Experience**

**Qualifications**:

- Minimum 3-year undergraduate degree or diploma.
- Preferable
- communication focused.
- Minimum of 3 - 4 years-experience in Marketing, PR or Communication.
- Relevant industry experience.
- Understanding of basic marketing and digital marketing.

Knowledge
- Discovery’s products and business processes.
- Various media channels, and specifically digital.
-

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