Digital Campaign Specialist

7 months ago

Cape Town, South Africa takealot.com Full time

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.

**This position reports to the Digital Campaign Specialist Team Lead.**

**Your responsibilities will include**:

- Ensure effective campaign planning and execution, against set targets and budgets, with a clear focus on incremental sales (cross-sell and up-sell opportunities) and improving advertising performance.
- Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion. This involves, but not limited to:

- Assist with proposals where necessary
- Booking of campaigns into Asana and check against marketing calendar
- Insertion order and contract completion; ensure work does not commence without signed insertion orders)
- Prompt buyers and suppliers for briefs, check stock
- Liaise with client on creative assets; manage through to approval
- Load campaigns on Google Ad Manager timeously
- Compile POE once campaign is live
- Once campaign has ended, request invoice from Finance
- Provide detailed analysis and reports to clients on campaign performance and delivery together with invoice
- Identify opportunities to improve campaign results and budget savings through innovative campaign production
- Evaluate non-performers and connect with publishers to enhance campaign
- Monitor on schedule delivery and find ways to optimize based on clients success metrics
- Daily analysis of campaign performance and delivery
- Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
- Evaluation of advertising campaigns against in-house campaigns; reporting and success measurement

**Qualifications & Experience required**:

- Diploma or Advanced Certificate in Marketing/Advertising
- Must have an understanding of digital marketing
- Must have experience with DFP | Google Ad Manager or similar ad serving tools
- At least 2 years digital campaign management experience is a prerequisite
- Experience in optimising campaigns for improved target ROI/ROAS/CPC levels
- Experience in Paid media PerfoRmance and metrics with analysis reporting

**Skills & Attributes required**:

- Smart, hard-working, with demonstrable integrity
- A passion online | digital marketing is essential
- Bias towards action and solution-oriented
- A self-starter and fast learner with an active thirst for knowledge
- Willing to take direction and able to work independently, demonstrating initiative
- Highly organised with meticulous attention to detail
- Ability to multi-task and to meet tight deadlines
- Comfortable working under pressure in a fast-paced environment
- Confident, with very strong interpersonal & communication skills and a proven ability to build productive relationships quickly
- A strong working knowledge of Excel / Google sheets and Microsoft Office

**The Environment**:

- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, it's all in the execution after all.
- We love what we do and what we are creating.

We seek to Employ an **Extra Ordinary Mind** who:

- is respectful but forthright
- is an expert at doing, who can not only design but also execute
- is analytical, able to use data to make decisions
- is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours)
- is **passionate about the potential of e-commerce** and delivering a **world-class customer experience**:

- is **entrepreneurial**, **thrives under change** and accepts it is a constant and always **looks for solutions** to do something better and faster
- is business SMART. Able to think about problems from a business perspective using technical and product input;
- is curious and challenge the status quo
- is innovative and enjoys iteration
- is collaborative
- **thinks like an owner** of the business
- is **SMART, has INTEGRITY** and **is HARD WORKING**

If you meet the above you are an **Extraordinary Mind** so come and join us
- Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference_

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