Manager Retail Activation and Calendar Planning 1

2 days ago

Cape Town, South Africa Adidas Full time

**Purpose & Overall Relevance for the Organization**:

- Directly contribute to the growth, elevation and activation of all retail channels, by planning,
enabling exceptional campaign activations and consumer experiences across Emerging Markets.**Key Responsibilities**:

- Pre-season and in-season retail calendar planning support and management
- Gather and coordinate BU input on seasonal calendars and provide consolidated feedback to Marketing senior leadership.
- Deliver thorough, fact-based analysis of marketplace intelligence to Omnichannel Planning team to ensure the Omnichannel Brand Calendar Framework and resulting seasonal Calendars meet market and commercial needs
- Work with media team or agency and use key (post campaign) learnings to feedback to Global Omnichannel Planning teams, Brand Management/BU CTC for the next seasonal process. Collaborate x-functionally to include ROI results.
- Monitor, update and improve the overall transparency and communication of current calendar status to Omnichannel activation team reflecting final seasonal calendars post GTM summit.
- Global Campaign Implementation- Provide retail marketing toolkits to enable flawless execution of all Campaigns/Activations.
- Critically and thoroughly work through EM adaptation of Global toolkits to meet market needs.
- Ensure campaign targets are properly set, evaluated and met and that Marketing Working Budget (MWB) is optimized.
- Feedback learnings and concerns on the performance of global campaigns to EM Brand team and Global horizontal BU.
- Drive omni-channel reporting in line with up to date requirements, provide consolidated viewpoint for the EM stakeholders
- EM Driven Campaign Development and Implementation- Drive the communication, for the necessity and results of local campaigns and promotions and ensure all necessary approvals are obtained.
- Ensure campaign targets are properly set, evaluated and met and that MWB is optimized
- Trading the Business- Be knowledgeable about the targets and performance of EM stores, understand which Retail Marketing levels need to be activated to impact which KPIs and propose how to activate them as needed.
- Work closely and cross-functionally with the cluster Retail teams to pro-actively assess any performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Retail Marketing solutions that might be needed to address these.
- Co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, NPS, Net Sales and Profit Margin with the cluster Retail team.
- Own the Marketing and Brand relationship with all strategic Europe Landlords, ensuring both strong communication and leverage of all communication paths to influence both Brand and store sell-out
- Drive the Member and CRM activation plan, linked to both calendar, local and business requirements
- Other- Identify optimal retail marketing agencies and/or vendors both in terms of output and cost.
- Co-create and drive transparent, up to date MWB management processes and tools. This includes input into MWB planning process
- Ensure that all retail marketing activities contribute in driving the Brand NPS
- Key Relationships:
- DTC Excellence
- Brand Activation
- Market Omni channel teams
- Market Store Development
- Market VM Planning & Execution teams
- Key Partners & Accounts
- Knowledge, Skills and Abilities:
- Good knowledge of industry, market trends, and marketing strategies
- Ability to speak, read and write English fluently; additional language skills beneficial
- Solid business acumen and in-depth knowledge of Retail KPIs
- Highly numerate with the ability to understand and analyze data and produce actionable insights
- Solid interpersonal, networking and negotiating skills
- Strong leadership, problem-solving and decision-making abilities
- Strong presentation and planning skills
- Ability to travel both domestic and internationally as needed
- Requisite Education and Experience / Minimum Qualifications:
- University degree in business, ideally with a marketing and sales focus or equivalent professional experience
- 5 - 8 years Retail or Marketing experience (minimum 3 Retail experience is essential)
- Minimum 3 years management experience

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accounta

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