Chief Marketing Officer
3 days ago
Gauteng, Randburg
- 150 000 total cost to company Monthly
**Randburg, Gauteng. **Chief Marketing Officer position exists for well-versed marketing specialist with a strong background in brand management, digital marketing, and market research to join well-known concern within the Property industry.
Must have strong analytical skills and be a creative thinker with the ability to develop innovative marketing strategies and campaigns.
**Responsibilities**:
- Developing and implementing marketing campaigns across various channels within an IT environment with an SEO focus
- Conduct market research and analyse consumer behaviour to identify new opportunities
- Develop and manage budgets for marketing campaigns with a focus on ROI and SEO performance metrics
- Track and analyse key performance metrics to measure the success of marketing initiatives in an ECommerce environment
- Direct brand research and development.
- Develop the marketing strategy for new and existing products and oversee implementation of the marketing strategy including campaigns, events, digital marketing and Public Relations (PR)
- Oversee and evaluate market research and adjust marketing strategy to meet changing markets and competitive conditions
- Plan and oversee advertising and promotion activities including print, online, electronic media and direct mail
- Develop and recommend product positioning and packaging to produce the highest possible long-term market share
- Manage social media presence and direct programs to improve social media reputation and recognition
- Develop and deliver Corporate Communications strategies for the organization
**Requirements**:
- Bachelors or Masters Degree in Marketing
- Proven track record in developing and implementing branding and marketing strategies
- 8+ years of experience in brand marketing, preferably in a B2B environment
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Demonstrated experience with digital marketing channels and analytics tools
- Excellent communication and interpersonal skills with the ability to collaborate with cross-functional teams
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics
- Customer-oriented approach and aptitude
For more information please contact:
- Jess Kidwell
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