Cold Calling and Lead Generation

6 months ago


Cape Town, South Africa World Challenge Full time

**About World Challenge**:
Refined over 30 years, World Challenge trips focus on enriching the lives of young people through experiential travel. Our philosophy is based on the belief that character and perspective are developed through real-world experiences. Working in partnership with schools, World Challenge facilitates powerful, student-led expeditions across the world, providing opportunities for young people to develop crucial life skills, such as leadership, resilience and self-belief.

World Challenge is part of Experience Education, a division of the Travelopia group, one of the world’s leading specialist travel groups.

**About Experience Education**:
Experience Education is a unique collection of brands including World Challenge, SkiBound, Travelbound, Edwin Doran, Masterclass and JCA Adventure, leading the way in global educational travel across Europe, Australasia, Dubai and the North America and we’re on a mission to create the most inspiring experiences for our guests, with memories that last for a lifetime

Experience Education is part of the Travelopia group, one of the world’s leading specialist travel groups, providing customers with a diverse range of unique travel experiences. This includes adventure travel, safaris, private jet and polar expeditions, tailor-made luxury holidays, yacht and river boat charter holidays, educational and sporting based school trips, corporate hospitality and sporting event fan travel. Private equity owned by KKR, Travelopia is headquartered in the UK with offices and marine bases all over the world.

**Our Impact**:
At the heart of each World Challenge trip is a focus on personal growth, global citizenship (through sustainable community and conservation initiatives) and health and wellbeing. We want young people to return home with a concern for something larger than themselves, and an enriched view and greater appreciation of the world around them.

**Job Title**:Business Development Coordinator (Lead Generation and Prospecting)

**Company**:World Challenge Expeditions

**Location**:Cape Town, South Africa (Hybrid, 2 times a week in office)

**Reporting to**:Senior Business Development Coordinator

**What you will be doing**:

- Liaise appropriately with Business Development team to help drive the outcome of a booking form, this may involve booking further meetings with the same or different contacts on behalf of the BD team.
- Occasionally support sales and marketing efforts for Project Independence.
- Collate data to report weekly on KPIs to ensure visibility on conversion rates, quality of leads and individual performance to better inform lead generation planning and the team’s performance management.
- Compile competitor profiles and disseminate intel updates on the main providers which should include detail on pricing, marketing material, product and sales tactics.
- Cold call prospect schools.
- Ensure the schools database is maintained and work with the Senior Business Development Manager to pro-actively develop customer profiling (segmentation of market).
- Compile data sets for prospective client groups as and when required.
- Conduct follow up to e-campaigns.
- Use LinkedIn premium to build network, find contacts, and generate leads.

**What we are looking for**:

- Be passionate about our product.
- Be competitive and motivated by targets.
- Experience with cold calling and lead generation is a must.
- Be able to work contracted hours Monday - Friday, 09:00 - 17:00 (10:00-18:00 Daylight savings).
- Happy with technology, willing to embrace various social media channels (LinkedIn, FB, Insta)
- Be confident with numbers and analytics with the ability to interpret numerical data and sales figures.
- A working knowledge of e-campaign platforms
- Competence handling incoming/outbound telephone calls.

**Working For Us**:

- Hybrid working pattern between our office and your home
- Medical Aid with Discovery
- Opportunities to travel overseas as a member of an expedition team and/or on familiarisation trips
- 25 days of annual leave plus public holidays, 2 charity days per year and a bonus day off for your birthday
- Global recognition and reward programme
- Access to extensive online learning resources and an allotted personal growth hour each week
- In-house and externally accredited training opportunities
- Various employee discounts and offers, including discounted trips with other Travelopia brands and reduced-price kit for your next adventure

We believe that people are happier and perform best when they can be their true selves and that diverse teams deliver better results.

We are committed to building an inclusive culture and embracing diversity in all its dimensions. This includes inspiring change through increasing awareness of unconscious bias.

Together we will cultivate a diverse, equitable and inclusive environment, where everyone can flourish.

Travelopia is committed to ensuring a work environment that is open, accessible, a



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