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Brand Manager

5 months ago

Johannesburg, South Africa Aspen Pharma Group Full time

**COMPANY DESCRIPTION**

We are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability.

Aspen is a dynamic organisation built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations. At aspen, not only do we source for the best talent but we also provide a host of opportunities for continuous development.

The Group’s key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands. We have approximately 9 100 employees at 69 established offices in over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines.

**OBJECTIVE**: Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship and commercial acumen.

**MAIN DUTIES**:

- Develop across various portfolios/brands strategies for sustainable business growth and profitability, consisting of Neuro, Pain and Dermatology brands (mainly)
- Anticipate future trends in disease management and the market environment
- Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
- Analysis of the market, channel and patient and development of insights that are applied to develop robust brand plans
- Provide creative direction for brand/ portfolios strategies and manage Agency outcomes
- Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment
- Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
- Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
- Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
- Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the Portfolio
- Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
- Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
- Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
- Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns
- Support Key Accounts in managing wholesalers’ stock holding and backorders, where required
- Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
- Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
- Lead and utilise both internal and external conferences, congresses to position the brands as foremost in the target audience’s minds
- Sense of urgency in resolution of customer queries

**QUALIFICATION & EXPERIENCE**:

- Relevant Post matric Marketing/Health Science qualification
- 2-3 years Brand Management experience; Pain/ Neuro/ Dermatology brands will be beneficial
- 2-3 years OTC Marketing experience
- 2 years Pharmacy sales experience.
- Applicable industry knowledge.
- Financial literacy
- Proficiency in Excel, PowerPoint, Outlook and Word
- Ability to work on Qlikview models is advantageous

**SKILLS & COMPETENCIES**:
ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES
- Commercial acumen
- Analytical skills
- Project management
- Networking ability
- Interpersonal skills
- Ability to perform under pressure
- Self-starter and self -motivated
- Sense of urgency
- Prioritizing and planning
- Verbal and written communication skills
- Aptitude for continuous learning
- Influential and impactful presentation skills
- Adaptability and flexibility in a changing environment

Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their CV online on or before **20th February 2024**. Preference will be given to applicants from designated groups through a fair recruitment and selection process in accordance with laws governing employment equity, where such laws are applicable to the Aspen