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Director Ecommerce

4 months ago

Cape Town, South Africa Adidas Full time

Purpose & Overall Relevance for the Organization
Lead the eCommerce channel for adidas in EM South to deliver superior consumer experience and strong business results.- Key Responsibilities
- Drive and implement the EM South eCommerce Strategy to achieve ambitious Net Sales and profitability targets
- Lead the eCommerce channel in EM South by partnering with and driving best in class standards across functional eCom areas (Consumer Experience, Digital Analyitcs, Digital Operations and Strategy, Planning & Execution).
- Lead Merchandise functional team to ensure best in class Merchandising standards to maximize Net Sales and Profitability targets
- Ensure consistent improvement of the adidas eCommerce on-site experience through driving implementation of key enhancements
- Ensure identification, improvement and implementation of best practices within the cluster eCommerce portfolio
- Develop and implement advanced components for enhancing the Cluster eCommerce business (logistics, IT, reporting, staff deployment planning, training) with the respective functions.
- Partner with VP eCom & DPC, EM to ensure key EM areas are fucntioning optimally to drive best in class experience and ultimately, Net Sales and Profitability.
- Align with other Cluster channels on launches, end of season sales and discounting standards
- Align and support Digital Brand Activation focuses with a specific focus on Membership and Performance Marketing.
- Responsible for commercial decisions at cluster level by analysing the eCommerce KPI’s and local trends and needs
- Develop deep consumer insights to support the decision-making process especially among target segment
- Work with EM South Retail and EM eCommerce teams to plan and build towards delivering a more seamless Omni channel experience to the consumer
- Meet and exceed agreed KPI targets for eCommerce net sales and profitability
- Ensure high employee engagement through effective motivation, coaching, training and development of the personnel in the team
- Manage and control operational expenses in line with the cluster eCommerce budget
- Preserve long term brand value while ensuring eCommerce is commercially viable and sustainable
- Key Relationships
- EMS eCommerce team
- EM eCommerce Team: Digital Operations, Consumer Experience, SP&E, Analytics, Merchandising
- EMS Brand Team: Digital Activation, Performance Media, Membership, CEM and Omni-channel
- EMS Retail team: Merchandising and Operations team
- EMS Africa team (DPC)
- EMS SCM team
- Key Digital and eCommerce Partners
- Knowledge, Skills and Abilities
- Minimum of 10 experience in the trade marketing Industry, with 5 - 7 years experience in Ecommerce - ideally in apparel/fashion/shoes or FMCG, with an operational background
- Strong leadership skills, with experience of leading eCommerce teams
- Strong understanding of consumer base and purchasing behaviour
- Experience in P&L management and accountability
- Excellent communication skills including impactful presentation skills, influencing and negotiation skills
- Ability to lead and drive change
- Experience managing large and diverse teams
- Fluent in English

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

***
- JOB TITLE:
- Director eCommerce - EM South- BRAND:
- adidas- LOCATION:
- Cape Town- TEAM:
- Digital- STATE:
- WC- COUNTRY/REGION:
- ZA- CONTRACT TYPE:
- Full time- NUMBER:
- 496428- DATE:
- Apr 13, 2023