Brand Director

6 months ago

Cape Town, South Africa BeachCult Full time

BeachCult is looking for a vibrant, driven & creative brand director to share our message.

**You will be responsible for driving brand growth, enhancing brand equity, and ensuring brand consistency across all touchpoints**. you should be a visionary leader who can inspire and lead cross-functional teams to deliver on the brand's promise and objectives.

As the brand manager you will be responsible for ensuring BeachCult grows their relevant markets share through successful management of the brand and executing marketing strategies.

You should be the queen of social media, able to create and execute amazing content with Confidence & flair.

Your main areas of responsibility will include the following:

- Retail sales performance
- Developing strong strategies relevant to competitive positioning and channel focus
- Managing marketing campaigns across social media, print and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brand
- Managing all in store/trade marketing executions to the required global standards
- Analyzing the success of marketing campaigns and creating reports
- Carrying out competitor and market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Effectively communicate marketing activities across multiple functions, and obtain global approvals where necessary
- Managing a marketing budget
- Building relationships with key suppliers and global contacts
- Forecasting for all relevant non-saleable materials in order to execute campaigns successfully
- Managing inventory levels & master data of all non-saleables
- Product Lifecycle Management
- Managing promotional strategies and ROI
- Administration and Reporting
- Regular feedback to team on best-in-class executions, and market education

**Job Profile**

**Education**:

- Qualified to bachelor's degree level, BCom marketing or equivalent

**Required experience**:

- 3-5 years of experience in luxury retail industry brand management / fashion industry
- Proven ability to drive retail success of a brand/product
- Managed marketing budgets essential
- Knowledge of the market
- Social media and digital marketing experience

**Technical Skills and Competencies**:

- working use of CAD software such as indesign or photoshop.
- Analytical skills and attention to detail
- Strategic thinking, creativity and innovative ideas for campaigns
- Project, time and change management skills with diverse audiences and environments
- Strong planning. organisational skills and can work with ambiguity
- Manages stress and can work on multiple complex projects simultaneously
- Strong market research skills, understands and can forecast trends
- Able to lead self and others, with strong interpersonal skills, EQ, coaching and teamwork abilities
- Customer centric approach and the ability to respond to consumer and customer needs
- Ability to work independently and employs sound judgement in decision making
- Full proficiency in English language. Confident in both written and spoken communication with the ability to present and influence at all levels
- Proficiency in google sheets
- photography experience a bonus

Pay: R15 000,00 - R40 000,00 per month

**Education**:

- Bachelors (required)

**Experience**:

- Fashion industry or marketing: 3 years (required)

License/Certification:

- Drivers license (required)

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