Digital Communications Internship

6 months ago

Johannesburg, South Africa Medecins Sans Frontieres South Africa Full time

**Background**

Doctors Without Borders/Médecins Sans Frontières (MSF) is an international, independent medical humanitarian organisation. We help people worldwide where the need is greatest, delivering emergency medical aid to those affected by conflict, epidemics, disasters, or exclusion from health care.

MSF was founded in 1971 by a group of journalists and doctors. Today, we are a worldwide movement of more than 63,000 people, implementing and managing medical projects in close to 72 countries worldwide.
We are guided by the principles of independence, neutrality and impartiality, as described in the MSF Charter. We implement our medical programs in areas where no health or sanitary systems exist, or where health structures are overwhelmed by the needs of populations. For 50 years, we have been providing medical assistance irrespective of race, religion, gender or political affiliation. We observe neutrality in situations of conflict, and impartiality in the name of medical ethics. To ensure our independence, the majority of our funding is provided by private donations from members of the public. Additional funding may come from foundations, governments and international institutions.

MSF Southern Africa (MSF SnA) recruits medical and non-medical staff to join our teams here and abroad. All of these people bring professional abilities, practical experience, as well as a commitment to and concern for the people they help. In addition, the Section is responsible for communications in the region, operational support to programmes in Southern Africa, and fundraising in South Africa. The Section is currently in the process of building a new Operational Directorate by partnering with at least MSF Eastern Africa and MSF Spain. As a result, the operational strategic growth of the Section is a priority over the coming few years.

**The Communication Department**

MSF Southern Africa’s Communication Department raises awareness about medical humanitarian issues, MSF’s values and international work among the South African society to mobilise influence and resources (advocacy, fundraising and fieldworker recruitment) for MSF’s work.

**About the Digital Team**

The MSF SA Digital Team plans, executes and actively manages online communication content, digital campaigns, social media and fundraising initiatives. We make data-driven decisions about which messages to share and where/when to share them. We are always looking for new ways to engage with the audiences online and inspire them to act. We actively monitor and constantly vary our digital activities to best connect with our audiences. Our objectives are to raise awareness about the organisation and its activities, inspire South Africans to donate and assist with the recruitment of medical and support staff to work internationally in MSF projects.

**About the Position**

The Digital Communications Intern will provide administrative, writing, editing, graphic design, reporting and research support to the Communications team of the MSF South Africa. He/she reports to the Social Media Officer.

She/he will develop skills and knowledge in the following area:

- Time management skills.
- Website management skills.
- Community Management skills.
- Social Media Monitoring and Reporting.
- Search Engine Optimisation Skills.
- Understand how content works on digital platforms.
- Analytical skills.
- Adobe Creative Suite Skills.

**Key Tasks and Responsibilities**

**1. Website Content and Optimisation**
- Update content on the MSF Southern Africa website.
- Edit identified articles to ensure they are correctly tagged, and quality images are used.
- Ensure relevant content is hyperlinked to improve Google search ranking and SEO.
- Maintain a consistent layout for all articles.
- Optimise content on the website for improved user experience.
- Utilise SEO tools and content management systems, particularly Yoast, for content optimisation.
- Write and edit content with a focus on readability and engagement.
- Incorporate multimedia elements effectively into written content.
- Implement linking strategies to enhance site authority and user experience.

**2. Social Media Content Creation and Community Management**
- Work with the Social Media Officer to help build and manage MSF South Africa’s online communities.
- Monitor and respond to social media trends observed in a proactive fashion.
- Measure and report social media activities.
- Develop content for social media channels: Research what works, testing different copy options.
- Responding to comments and messages on MSF social media platforms: Facebook, LinkedIn, and Instagram.
- Flagging disturbing or urgent comments and bring them to the attention of the social media manager to plan a response.
- Working with Social Media Officer to regularly update the community management strategy.
- Categorise queries and responses.

**3. Social Media Listening to Increase Audience Engagement**
- Put MSF SA’s audiences

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