Digital Community Manager

2 weeks ago

Johannesburg, Gauteng, South Africa HR Genie Full time
Job Title: Digital Community Manager

We are seeking a highly skilled Digital Community Manager to join our team at HR Genie. As a Digital Community Manager, you will be responsible for managing our online community, engaging with users, and building relationships that foster loyalty and advocacy.

Key Responsibilities:
  • Develop and execute digital community engagement plans that align with organisational goals and strategic direction.
  • Manage social media accounts and other digital channels to drive engagement and growth.
  • Create and curate compelling content, including text, images, and video, that resonates with our audience.
  • Respond to customer inquiries, comments, and complaints in a timely and professional manner.
  • Analyses engagement data and community feedback to inform community engagement strategies.
  • Collaborate with cross-functional teams to ensure that community engagement initiatives are aligned with other organisational initiatives.
  • Identify and cultivate relationships with key influencers and advocates within the community.
  • Building Brand awareness for HR Genie and its subsidiaries.
  • Video deployment using YouTube, brand building, and educational insights.
  • Audience research identifying key discussion groups.
  • Social media posts on LinkedIn across the group, building continuity and SSI rankings.
  • Website Maintenance and Management. This is foundational to the role, ensuring the website's continuous operation. It includes monitoring performance, troubleshooting, updating, and backing up the website.
  • Content Management. Updating and managing content is essential for keeping the website & social media sites relevant and engaging. This involves collaboration with content creators and alignment with the organisation's strategic goals, including SEO considerations.
  • User Experience and Accessibility. Enhancing the user experience and ensuring the website is accessible and mobile-friendly is crucial for retaining visitors and improving engagement rates.
  • SEO and Analytics. Implementing SEO strategies, and analysing website and social media data, to improve visibility and make improvements is critical for digital success, and aligns with broader marketing goals, of building brand awareness and lead generation.
  • Technical Development. Involvement in the technical aspects of the website, such as developing new features, integrating applications, and managing hosting, requires dedicated time, especially for more complex projects.
  • Collaboration and Communication. Working with different subsidiaries ensures the website aligns with organisational goals. Effective communication of technical information to non-technical colleagues is also key.
  • Compliance. Ensuring the website meets legal and regulatory requirements is essential but may not require as much continuous effort as other areas, hence the lower percentage. (This applies to GDPR, POPI, and SSL requirements).
Requirements:
  • Bachelors degree in marketing, communications, or a related field.
  • 3+ years of experience in digital community management, social media management, or related field.
  • Experience with social media analytics tools - Google analytics 4 (GA4), Shield Analytics for LinkedIn, Power BI, Semrush, Mailchimp and Tableau data visualisation tools.
  • Familiarity with content creation tools such as Canva, Adobe Creative Suite, or similar.
  • Experience with Website design.
  • Proven track record in a similar environment of Marketing technical product marketing and Global experience is critical.
  • Experience in brand strategy development, with proven impacts to market development.
  • Demonstrated use of innovative techniques to establish brand(s) and drive results.
  • Proven design and execution of marketing strategies.
  • Expert in Internet and social media strategy with a demonstrated track record.
  • Demonstrated ability to see the big picture and provide useful advice and input across the company.
  • Understanding of community management best practices, including moderation and engagement strategies.
  • English speaking.

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