Internship PPC Specialist

2 weeks ago


Johannesburg, South Africa Wetpaint - The Little BIG Agency! Full time

Annual Internship for PPC - We are looking to develop a female PPC specialist to run campaigns and monitor paid search budgets.
In this role, you manage internet pay-per-click advertising campaigns including the strategy, design, implementation, SEO and analysis of ad performance. You should be analytical and good with numbers.
Your goal will be to ensure our clients online marketing efforts have the highest possible return on investment (ROI).

**Responsibilities**:
Participate in forming effective paid search strategies
Launch and optimise various PPC campaigns

**Oversee accounts on the following**: Google AdWords, Google Display, Video Marketing, Youtube, Twitter, Linkedin, Facebook and Instagram
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Suggest and develop new campaigns across multiple channels
Maintain partnerships with PPC ad platforms and vendors
Find ways to reduce risk of click fraud
Keep abreast of PPC and SEM trends

**Required**:
Experience in data analysis and reporting
Knowledge of SEO and digital marketing concepts
Familiarity with multiple platforms is a must
Working knowledge of analytics tools (Google Analytics, etc.)
Understanding of HTML and XML is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
BSc/BA in marketing, digital media or a related field


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