Product Marketing Manager

3 weeks ago

Johannesburg, South Africa Augment and Recruit Full time

Our Client, a company with a focus on Gaming Software Architecture, Solutions, Media/Marketing and Online campaigns is currently on the market for a well rounded and multi skilled Product Marketing Manager to join their growing team, to manage the day to day operational requirements in driving all marketing collateral to create brand, and winner awareness through the most effective and appropriate marketing strategies for the relevant products in order to drive sales. This requires effective management and maximization of owned, earned and bought media platforms.

**Responsibilities/Key Performance Areas**:

- Responsible for the development and the management of operational marketing plan and to oversee the executing and implementation of the various efforts associated with the plan, including the evaluating of the results of various marketing campaigns, the spearheading of market research efforts and the coordination of initiatives across a variety of channels.
- The position is also responsible for the development of marketing programs and game development for specific channels, by understanding the South African markets need to lead acquisitions, foster customer retention, provide sales support and advance brand building for key products (brands).
1.Strategic Management
- The role engages in strategy analysis and formulation and is required to critically examine and communicate how the company's macro strategy can be translated into operational marketing plans and tactics.
- The role is future-orientated and requires the incumbent to think ahead to generate strategic insights that require a balance between short-term optimization and a longer-term view.
- Intellectually curious, abstract and critical thinker who is alert to environmental influences and changes.
- Requires an ability to work in a high profile position that demands direct interaction with senior level executives
- Requires well-polished communication and presentation skills - must be skilled at the level of strategic debate and presentation.
- Must be results orientated i.e. requires a hands on work ethic, thorough and diligent, energetic and productive
- Requires a sophisticated understanding of highly targeted cross platform media campaigns and associated media metrics.
2. Effective communication
- Communicates clearly and effectively with team members and the wider organisation
- Is able to clearly articulate the needs of the company and source the most appropriate media platforms
- Maximize media platforms that clearly support the communication messages
3. Total Quality Management
- Is dedicated to providing the highest quality products and services which meet the needs and requirements of internal and external customers
- Is committed to continuous improvement through empowerment and management
- Owns the entire marketing value chain and takes full accountability for it.
4. Integrity
- Behaves ethically by abiding by a strict code of ethics and behavior
- Chooses an ethical course of action and does the right thing, even in the face of opposition
- Takes responsibility for accomplishing work goals, ones decisions and actions and attempts to learn from mistakes
- Honours the confidentiality of matters and does not use it for personal gain
5. Planning and Organizing
- Approaches work in a methodical manner, plans and schedules tasks so that work is completed on time
- Keeps track of details to ensure work is performed accurately and completely
- Finds new ways of organizing the work area or planning work to accomplish work more efficiently
- Can orchestrate multiple activities at once to accomplish a goal
6. Team Work
- Recognizes the role of the team within the organisation and how the team contributes to the attainment of organizational goals
- Recognizes team member's needs, and provides emotional and tangible support as required
- Establishes a friendly atmosphere within the team to generate morale and cooperation
7. Customer Focus
- Demonstrates a desire to understand customer needs
- Listens to what customers are saying and asks questions as appropriate
- Provides accurate information to answer customer’s questions
- Is pleasant, courteous and professional when dealing with internal and external customers
BEHAVIOUR Integrity
- Being truthful
- Adherence to polices and processes
- Walks the talk - sets an example
Teamwork
- Supporting others
- Offering help even when work is outside of area of responsibility
- Understanding that the purpose is to unite and achieve the company goals for the benefit of all
Respect
- Consideration of others
- Being polite and helpful
- Acknowledging the presence of others
- Uplifting others
Performance Driven
- Commitment to work deliverables
- Approaching work with enthusiasm and pride
- Sharing knowledge
- Encouraging teams members to do better
Accountable
- Own up to mistakes
- Take responsibility for actions
- Owns the role that they play and takes their job seriously
Professional Excellence
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