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Product Marketing Manager

1 month ago

Johannesburg, South Africa Yoco Full time

Yoco is on a mission to help the businesses of tomorrow get started, and get paid - be a part of the team that changes financial services in Africa. Curious. Data-driven. Purposeful. Sound like you? It sounds a lot like us too.

We are a fast-growing African technology company made up of over 350 team members globally. All with a bias for boldness, and a passion for simple, progressive solutions.

Founded in 2015, Yoco is now the payments provider for over 200 000 business owners and processes over $2bn annually.

We’re looking for an experienced Product Marketing Manager who will champion the team’s mission of knowing the customer, knowing the magic, and connecting the two.

Product Marketers at Yoco sit in the meeting point of product development and marketing strategy. We work across all aspects of the business to ensure Yoco builds products that matter to our customers and develop and launch campaigns that bring them to life.

**ROLE | WHAT YOU WILL BE DOING?**

**Key responsibilities**:
Product marketing at Yoco has four pillars - Intelligence, Positioning, Launch and Enablement. You will be responsible for:

- Marketing a set of products and features (i.e. Card Machines, Online Payments, Capital) in close partnership with the Product, Sales, Brand, and Performance teams. You will act as the glue that brings these teams together when bringing products to market.
- Developing deep knowledge about the customers, market, competitors, & regulations.
- Building the value proposition, pricing, positioning, and messaging for these products/features, keeping in mind customer needs & the competitive landscape.
- Adopting a portfolio view of all the products in the company, and ensuring that positioning makes sense relative to each other, in terms of pricing, positioning, and messaging.
- Partnering with the Performance, Brand & Sales teams as well as external agencies to launch campaigns focused on customer growth.
- Setting and tracking success metrics for launch and campaign performance, and optimising through continuous testing.
- Driving revenue growth by improving customer acquisition, activation, engagement, retention & referrals.
- Evangelising internally about these products, their features, target segments, use cases, and positioning relative to the competition.
- Enabling Sales & Support Teams with knowledge & material about these products.
- Gathering customer insights from customers & working closely with the customer insights team, data analysts and product managers to understand and interpret the needs of customer segments, analyse market trends and feed these back into product teams.

**IDEAL CANDIDATE | WHAT WE ARE LOOKING FOR?
**Key requirements to perform responsibilities successfully**:

- 6+ years of product or brand marketing experience in a high-growth environment, with a strong preference for experience in start-ups or scale-ups.
- Proven ability to drive integrated GTM plans, differentiated messaging and product growth; experience within payments and/or financial technologies preferred.
- Clear history of enabling business development and sales teams to succeed and exceed their goals.
- Strong leadership skills and ability to collaborate and influence across stakeholders, internally and externally.
- Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives.
- Exceptional planning, communications, and interpersonal skills with the ability to meet deadlines.
- Ability to wear multiple hats, manage several projects simultaneously and thrive in a fast paced start-up environment.
- Degree in business, marketing, finance, information technology or another related field.

**THE YOCO FORMULA**

The Yoco formula is a validated approach to work and a set of behaviours that create maximum value for our customers and help us grow.

**Core Values** - _Our way of working to create value & grow_
- Stay Connected
- Make Space to Explore
- Keep it Simple
- Master your Craft

**Core Behaviours** - _How we show up, engage & treat each other_
- Get to know each other personally
- Say what you think
- Be courageous and focus forward
- Don’t let ego get in the way

To support this, we have built a role-based organisation where every individual is given the space to focus and develop their innate strengths. Everyone at Yoco has the opportunity to lead a project and become a specialist, enabling flexibility, collaboration and accountability at all levels. You will be working with a diverse, motivated and skilled team who will continuously stretch you as an individual. To learn more about our culture, subscribe to our Exposure Gallery.
- Join us on a meaningful journey at Yoco, and help enable our merchants to thrive through Open Commerce_