Brand Manager RHeumatology

8 months ago

Johannesburg, South Africa Johnson & Johnson Full time

**Brand Manager Rheumatology & Dermatology**

**Location: Gauteng**

**Contract: Permanent**

**Job purpose**

Develop, drive, and monitor the implementation of the commercial strategy for the Rheumatology (Rheumatoid Arthritis, Ankylosing Spondylitis, Psoriatic Arthritis, polyarticular juvenile idiopathic arthritis) & Dermatology (Psoriasis) Brands: Tremfya, Stelara, Simponi, Revellex

**The responsibilities & the impact YOU will have**:
**The main duties and responsibilities of the position are**:
**Analysis**:

- Forecasting (including sales): manage customer/marketplace parameters and forecasting models and business drivers (i.e., business, and strategic plan forecasts) to deliver the financial expectations of the brand; constantly strives to identify and answer key strategic questions that can impact the forecast.
- Related Research Activities (RRA):

- Ensuring safety reporting requirements (timely AE/PQC reporting) as set out in company policies and SOPs (Standard Operating Procedures) are met and appropriately managed when planning projects, developing materials, executing projects, and contracting vendors.
- Ensuring HCC and legal requirements are fully understood, appropriately managed, and complied with when planning projects, developing materials, executing projects, and contracting vendors.
- Ensuring inspection readiness with respect to personal training compliance, and availability of a recent CV and individualised Job Description

**Brand Strategy**:

- Global Branding - vison and value proposition: Uses in-depth knowledge of the brand “footprint”, look, feel, identity, essence, to contribute to the process of global branding. Able to highlight issues to senior management.
- Segmentation: understands the pros and cons of different segmentation approaches and the interplay between payer, prescriber, and patient segments in developing and executing a marketing plan
- Brand positioning: develops, executes, and measures brand-positioning strategies. Success defined by excellence in brand equity.
- Product, Therapeutic and Disease Condition Knowledge: build brand marketing plans that differentiate products.

**Customer and marketplace focus**:

- Market Dynamics and Evolution: Dissect and understand market dynamics (including social/political) and competitive intelligence and analyze competitor trends. Independently extrapolating data to determine future trends, shaping long term strategy and see linkages across other categories, therapeutic areas and companies.
- KOL development and Customer Insight - Current and Future: understand customer insight building on KOL insights both locally and globally, in the therapeutic area—current, future and trends to build a more effective long-term marketing strategy.
- Geographic, Cultural and Market Insights: understands geographic and cultural needs of different markets to draw meaningful inferences for planning.
- Patient Insights: Expertise in identifying unique needs of the patient and underlying drivers of motivation to influence senior management to create a strategy that best addresses the patient’s needs.
- Brand Equity: plan for changes in the relevancy of brand equity dimensions brought about by marketplace changes and new competition.
- Pricing and Reimbursements: knowledge of systems across the industry/geographies to provide practical value-added suggestions during pricing development, proposals, and negotiations.

**Marketing Execution and Franchise Management**:

- Brand Message Development: understands all phases of the sales process, evaluating brand messaging impact, fully understanding the context from a strategic viewpoint, and making changes for the portfolio consistently across segments for the whole brand, maximizing the effectiveness of marketing mix in line with spend.
- Targeting: Expertise in making trade-offs between target segments; assessing when change is/isn’t warranted while refining targeting based on analysis
- Life Cycle Planning and Management: knowledge of the TA and market and in executing global life cycle pans and evaluating the return on investment. Champions innovative approaches in the development and execution of a competitive life cycle plan. Is a sought-after expert in life cycle planning.
- Portfolio Management (Strategic Plan): Finds innovative approaches and has excelled at leading the strategic planning process. Coaches and mentor’s others in portfolio/strategic planning
- Budgeting: Uses in-depth knowledge of portfolio budget management to deliver against P&L commitment

**Main Interactions**:
**Internal**
- IBVTLs and local CVT members
- EMEA Value Optimization Team
- Other functional area representatives (e.g. MAF, Market Access, Regulatory, BI)
- Direct team (PSR’s, managers)

**External**
- Key External Stakeholders (e.g. KOLs, payers, policy-makers) of priority markets
- External agencies and vendors
- External business partners (if applicable)

**Qualifications**:
**We’d love to hear

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