Marketing & Sales Manager - Biologics Prescription

2 weeks ago

Johannesburg, South Africa Amasiko Group Full time

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Reporting to - Business Unit Manager: Pain, Gastroenterology & Biologics
Job Purpose - Marketing & Sales Manager for Biologics will be responsible for the
development of the Biologics Marketing Strategy and Sales Implementation for
the South African market driving growth and achieving financial targets.
Required Learning

**Requirements**:

- Health Sciences Bachelor’s Degree
- Post-graduate Marketing qualification or equivalent qualification would be

advantageous> 3 years’ experience in Brand Management or 2 years in a

marketing management role in the pharmaceutical industry

**SKILLS**
- A pre-requisite will be sound knowledge of the Biologics industry with

experience within Prescription Oncology, Haematology, and/or

Autoimmune disease entities
- Previous successful track record in management of sales team will be an

advantage
- A proven track record of successful product launches, and a sound

understanding of the healthcare landscape in South Africa.
- Advanced Computer literacy in the use of Microsoft software
- Adequate interpersonal skills and ability to inspire support and cross-functional

teams

**Key Job Outputs Development of Biosimilar Marketing Strategies**
- Develop the Biologic Portfolio Marketing Strategy for existing and pipeline brands
- Conduct doctor and industry market research that will provide insight into the

development of innovative strategic tactics and campaigns to segments of the

market.
- Develop, in conjunction with aligned business partners detailed strategic marketing

and lunch plans for the portfolio

**Sales Management**
- Manage a team of highly skilled professional sales representatives to achieve

territory and divisional targets.
- Development and execution of biosimilar sales implementation plan.
- Manage sales team individual development and performance on an ongoing basis.
- Responsible for the region’s forecasting and sales tracking.
- Manage performance, coaching, mentoring, hiring, and career development in

accordance with Adcock Ingram policies and procedures.
- Develop a Team with optimal knowledge and skills in the talent management

process.

**Campaign development, implementation, and tracking**
- Effectively utilize the research of the market, doctor, and patient insights to develop

innovative campaigns that address unmet needs.
- Work with the sales force to implement, track and evaluate these campaigns.

New product launch readiness
- Conduct market feasibilities to support new products to market
- Lead a robust new product launch readiness processes that will ensure timeously

products to the market of the portfolio post registration.
- Cross-functionally with support teams to inform and implement brand

strategies and initiatives.

Market Access
- Understand the market access landscape in the biologics, autoimmune, and oncology

disease areas
- Engage with the Funder, Designated Service Providers, and Patient Management

Networks to maximize channel access across the portfolio

Stakeholder Management
- Develop and manage relationships with key stakeholders, such as key opinion land

thought leaders, Specialists, Funders, and professional bodies who will support and

shape the biosimilar strategy in the region.
- Encourage and facilitate effective cross-functional interaction at all levels of the

organization as it pertains to the marketing function; thereby facilitating the

implementation of approved projects.
- Develop professional working relationships with the Business Unit Manager, Adcock

Ingram stakeholders, Biologic Partners, and Principles
- Effectively manage the dissemination of information relating to brand performance
- within the business unit via monthly forecast aligning with Product Supply.

Financial Management
- Develop a short and long-term bottom-up budget for the Biologics portfolio,

considering market trends, use/need analyses, and current market potential for the

brands.
- Work with Sales, Supply Chain, and Procurement teams to ensure accurate monthly

forecasting of all brands, to ensure continuous and sustained supply of the brands

in the region.
- Proactively drive brand profitability in collaboration with key accounts, procurement

and finance to identify, evaluate and implement profit-enhancing commercial

strategies and supply chain efficiencies.
- Develop and manage the marketing budget for the Biologics portfolio and pipeline

launches. This includes budget phasing, tracking, reporting on spending to budget and

evaluating ROI on key initiatives.
- Manage the field force operational expenses within a set budget

Other:

- Continuously assess the market for opportunities to deliver health impact based on

unmet need and market opportunity, and to develop busines

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