Mid-weight Social Community
2 weeks ago
This Social Media role will focus on brand as well as creating a community group on Facebook for their sellers to engage and assist one another. In this exciting role you will be responsible for strategy, ideating content and content calendars, briefing in creative, and analytics for organic content, as well as managing the paid media agency. Ideally, we’re looking for someone with influencer experience.
**Responsibilities**:
- Assist in the development and implementation of the Social Media strategy in collaboration with the digital, marketing and sales teams
- Assist in the development and implementation of a micro and macro influencer marketing strategy
- Assist in creating a brand tone for each of the platforms and associated audiences, and conceptualise and brief campaigns to build awareness and increase followers
- Attend internal events to ensure ‘live’ coverage across their social platforms
- Work with the digital, marketing and sales teams to put together monthly social calendars & briefs
- Ensure all briefs are submitted to the content creation team
- Assist in digital copy writing for both social and other digital platforms
- Ensure all content is received on time and is correct
- Collaborate and provide ideas for social and digital campaigns (marketing and internal)
- Be involved in and understand the integration of various social tools and platforms
- Keep up to date with new social & digital tools and platforms to assist us in achieving Social Media goals
- Load, schedule/post and manage content across all social platforms
- Respond to all messages and comments as the brand, building community and driving engagement, while keeping their diverse audience top of mind
- Use analytics and data to measure and report on the success of social campaigns/initiatives
- Develop and distribute monthly social platform and campaign reports and insights
- Work across teams to ensure synergy and success.
**Requirements**:
- Relevant Marketing and/or Social Media qualification
- Copywriting qualification would be advantageous
- 4- 5 years experience in a similar role
- Experience working with influencers
- Excellent writing and grammar skills
- Interest in the constantly changing Social Media algorithms
- Extensive knowledge of Social Media platforms
- Experience using analytics tools, such as Meta Insights and Google Analytics
- Experience using HubSpot (or similar) would be advantageous.
City: Cape Town
Country: South Africa
Level of Expertise: Mid
Remuneration: Negotiable
Reference Number: #Tam716
**Tamara Wolpert**:
GM & Consultant
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