Content Production Manager: Global Fashion Retailer
4 days ago
**Responsibilities**:
Content Planning & Production
- Be fully immersed in the local daily customer Communications plan to anticipate the asset production needs for paid media and store communications
- Stay informed in detail about the latest global channel playbooks, Media ad formats and store formats
- Closely collaborate with Media specialists & Media agency to support with the implementation of paid media and store activities
- Production lead for locally produced campaigns & overall competence lead for all content production in Sales market.
Content Coordination - Paid Media
- Brief & coordinate Media assets requirements and needs with local Media agency, regional Production hub and local Content Editor
- Point of contact for Media agency when it comes to ad formats and assets
- Close collaboration with Global Agency teams (Production Managers) to secure full understanding of the paid media campaigns.
Content Coordination - Store Communications
- Understand in detail the global store communications strategy, guidelines & placements for printed material and digital screens
- Brief & coordinate POS assets requirements and needs with Production hub, Visual team, and local Content Editor
- Brief Store Visual team on POS plan and quantities per campaign so that Store Visual can order and execute store material
- Feed in local needs for digital screens moving content to regional Production team
- Collect input and feedback from stores and Visual team around the in-store communications material and asset allocation and share with relevant stakeholders.
General
- Contribute to added customer value, a strong brand, and increased sales by securing creation and distribution of paid & store content
- Work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work
- Responsible for securing creation and distribution of all paid media & store content through tight collaboration with production hub, media agency and store teams.
**Requirements**:
- Marketing, Media, or Production Manager Degree/relevant qualifications - OR at least 3-5 years of working experience in Marketing or Media roles in agency or client side
- Operative content production experience from fashion retail and/or agency
- At least 3 years of working experience in above areas
- Experience from planning production for multiple channels
- Competence within digital/tech and omni ways of working - advantageous
- Expert in formats and assets for paid media (TV, OOH, OLV, Display, Social, Print etc.)
- Good understanding of printed formats and communication used in retail stores
- Good understanding of local media landscape and how media agencies operate
- Structured, organised and efficient
- Good analytical ability
- High level of English.
City: Cape Town
Country: South Africa
Level of Expertise: Mid-Senior
Remuneration: Negotiable
Reference Number: #Viv2992
**Viv Gordon**:
MD & Consultant
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