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Brand Manager

4 months ago

Johannesburg, South Africa O'Brien Recruitment Full time

**Responsibilities**:

- Drive brand credibility and loyalty through internal and external resources
- Inspire bartenders on portfolio, perfect serves and new products
- Execute in-market experiences through brand activation at events
- Identify and manage brand events and media exposure opportunities
- Support brand advocacy and engagement programs in the On-trade
- Prepare educational materials and lead the development of signature serves
- Expand the customer footprint and educate partners and customers
- Partner with the sales team to achieve listing or sales growth
- Maintain relationships with influential persons in the industry
- Monitor competitors and provide input to activity planning
- Drive sales through brand education and consumer engagement programs
- Manage the Brand Ambassador budget and KPI tracking
- Share intelligence and report on brand visibility and competitor activity
- Provide monthly reporting on brand activities and ROI

Qualifications and Experience:

- Marketing Degree/Diploma (preferred)
- At least 7 years of experience in commercial and/or marketing functions within the liquor industry
- On-Trade/Brand Ambassadorial experience is a must
- Knowledge of the South African Alcohol Beverage Market
- Proven experience building luxury brands in the South African market
- Ability to engage with high-net-worth consumers and customers
- Experience in recruiting consumers
- Understanding of food culture and alcoholic brands
- Digital marketing and social media campaigns and management skills
- Strong social media presence
- Excellent presentation and public speaking skills
- Event/Project management experience
- Excellent communication and influencing skills