Senior Brand Manager Amarula

4 weeks ago


Stellenbosch Western Cape, South Africa Heineken Full time

**We Go Places How about you?**
Immediate Superior: Marketing Manager: Amarula & Spirits

Location: Stellenbosch, Cape Town

Function: HBI Marketing

Type of Contract: Permanent

Reference Number: 102835

Closing Date: 0502/2024

**Purpose**

Drive value creation of assigned brand by developing and implementing cut through communication assets, touch point strategies and activations to excite consumers and customers.

Implement, for the assigned brand, the short to medium term brand strategies and integrated Marketing plan in line with company, regional and global Marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing, sponsorships, brand communications and people development. Responsible for market share and profitability (Gross Profit Net) of assigned brands in line with portfolio strategy.

**Key Responsibilities**

**Strategy**- Support the creation and execution of the brands strategy- Understand and use consumer and market insights to build strong brands- Understand and utilize Demand space thinking to activate the brand in correct channel and with correct comms- Support competitive strategy review to define implications and learning- Ensuring, through the use of best practice and commercial acumen, profitable and sustainable growth of the brand. Delivering against commercial targets derived from the business goals- Support brand strategy development and execution to grow the brand within portfolio including price positioning, SKU split, brand positioning and communication within resource allocations

**Planning**- Supporting the yearly development process of the plans for the brands within portfolio- Support brand target setting, ATL/ BTL budget development, 360 degree communication plan, brand activities calendar, activation plans- Support brand team alignment processes with key stakeholders to drive strategies to action- Support agency briefing and management, internal approval from marketing manager, alignment with key stakeholders at the operating environment

**Execution**- Plan, monitor and drive excellent execution of brand activation plans in line with ATL / BTL budget- Brief key internal and external suppliers to drive excellent activation and sponsorship execution- Optimise ATL / BTL spend administration- Manage day to day agency partnerships to deliver brand strategies and activities- Plan, monitor and drive excellent execution of brand activation plans in line with ATL / BTL budget- Brief key internal and external suppliers to drive excellent activation and sponsorship execution- Keep ATL / BTL spend for within budget and administration parameters- Manage day to day agency partnerships to deliver brand strategies- Manage internal stakeholder relationships including procurement, finance, TM & Sales to effectively execute on plans

**Monitoring / reporting**- Tracking, analyzing and using financial information to monitor and maximize return on brand investment- Understand and analyze insights from market, media and consumers trends- Budget commitments, invoicing and spend

**Experience**- Minimum 5 years’ relevant marketing experience, ideally across a range of categories/FMCG’s- Understanding of the FMCG value chain.- High ability of cross functional management and project management skills & experience.- Experience with and demonstrable ability for strategic thinking and planning skills.- Mastery of executing marketing plans.- Strong commercial acumen.- Skills in analytics-
- Demonstrated creativity and creative management, including strong demonstrated experience in leading creative work and agency partnerships.- Superior communication skills, both written and oral.- Passion for business/the work and a constant learner

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.



  • Stellenbosch, Western Cape, South Africa Heineken Full time

    **We Go Places! How about you?** Immediate Superior:Marketing Manager: Amarula & Spirits Location: Stellenbosch, Cape Town Function: HBI Marketing Type of Contract: Permanent Reference Number: 102834 Closing Date: 05/02/2024 **Purpose** Drive value creation of assigned brand by developing and implementing cut through communication assets, touch point...

  • Senior Brand Manager

    4 weeks ago


    Cape Town, South Africa Job Crystal Full time

    **Senior Brand Manager** Employment type: permanent **Salary**: Market related Location: Cape Town, South Africa Job Functions: Brand Management Industries: FMCG **SPECIFICATION** A franchise FMCG brand based in Cape Town is looking for a dynamic, and vibrant individual to head up the brand strategy for their new business entity. As Brand Manager,...

  • Junior Brand Manager

    3 weeks ago


    paarl, Western Cape, South Africa Cardoso Recruitment Full time

    Our client based in Paarl has an exciting full-time position available for a dynamic Junior Brand Manager to join their ever growing team. KEY PERFORMANCE AREAS Work with the Marketing Manager and take responsibility for implementing the brands strategy, with additional focus on creating the digital marketing strategy and the execution thereof. Develop...

  • Brand Ambassador

    4 weeks ago


    Stellenbosch, Western Cape, South Africa M3 Human Capital Management Full time

    **Brand Ambassador**: **Closing Date : 2023-03-09** **Closed : No** **Description**: Simonsig Wine Estate, situated in the famous Stellenbosch wine region and known for their range of internationally acclaimed wines, is looking for an exceptional and passionate Brand Ambassador to join their Sales and Marketing team to represent their premium labels in the...

  • Account Manager

    4 weeks ago


    Stellenbosch, South Africa Exceed Recruitment and Human Resource Consultants Full time

    **Reference**: 7781 AV **Consultant**: Anneke Viviers Our client specialises in brand thinking, brand creation, on-going brand development and brand management. Establishing and building client relationships Attend client meetings Running a project from start (briefing) to completion (delivery of design files or produced goods) Creating comprehensive...


  • Cape Town, South Africa Adcorp Holdings Full time

    **Synopsis** Our client is looking for **Senior Brand Sales Manager/Ambassador. **This role will expose you to a diverse working environment with endless opportunities to grow as an individual and to work for an organization that promotes equality. **This is a contract role (24-months contract) based in Cape Town.** **Qualification and Experience** -...

  • Brand Administrator

    1 month ago


    Stellenbosch, Western Cape, South Africa Vine Full time

    Our client in Stellenbosch is looking for a Brand Administrator to join their team. **Job Responsibilities are**: Social Media planning and execution Planning of client exposure, check accuracy of information shared to create the bi-monthly magazine Responsible for admin-related excel sheets to align with deadlines Maintenance of entry sheet column...


  • Cape Town, South Africa Fund Manager Full time

    This position is for a Fixed Income Senior Analyst / Portfolio Manager with a respected Fund Manager, based in Claremont, Cape Town. KEY RESPONSIBILITIES: - Manage a portion of the unit trust portfolios’ SA income and bond component - Responsible for the day-to-day allocation to fixed income instruments - Manage all cash flows associated with the unit...


  • Cape Town, South Africa SET Recruitment Consultants Full time

    **Senior Brand/Digital Marketing Manager (Retail)** **R1.5m - R2m plus bonus** **South Africa** Outstanding career opportunity with innovative, global FMCG Group. This market leader is at the forefront with their new products and are looking for an an experienced Brand Manager with a track record of achievement within the Retail (B2C) space. The role is...

  • Brand Manager

    4 days ago


    Stellenbosch, South Africa Stellenbosch University Full time

    Duties/Pligte - We are seeking a highly skilled and dynamic brand manager who will be reporting to the Head of Marketing and Communications, with a keen focus on brand image and reputation to join our esteemed Business School. As the brand manager, the incumbent will play a pivotal role in shaping and enhancing the overall brand presence, ensuring alignment...


  • Stellenbosch, South Africa Warwick Wine Estate Full time

    **Join a dynamic team at Warwick Wine Estate, a leading producer and distributor of exceptional wines. Driven by our core values of excellence, ambition, boldness, and respect, we are passionate about crafting memorable experiences and sharing our love for wine with the world. With a thriving wine club and a commitment to innovation, we are seeking a...

  • Brand Manager

    4 weeks ago


    Cape Town, South Africa Prestige Cosmetics Group Full time

    **Job Description: Brand Manager** **Position**: Brand Manager **Department** : Luxury Cosmetics Brands: Marketing **Location**: Cape Town **Reporting to** : Marketing Manager **Purpose of the Role** To develop the brand strategies in South Africa and optimise the A&P investment tools, ensuring a 360̊ approach to all marketing strategies, ultimately...

  • Brand Manager

    4 weeks ago


    Cape Town, South Africa Staff Connection Full time

    Are you passionate about shaping brand identities and driving strategic marketing initiatives? Do you thrive in dynamic environments where creativity meets business acumen? If so, we have the perfect opportunity for you! Join our client's team as a Brand Manager and play a pivotal role in crafting and executing innovative marketing strategies that captivate...

  • Brand Manager

    1 month ago


    Cape Town, South Africa Recruitment Matters Africa Full time

    Our client in the cosmetic industry is looking for a Brand Manager to join their exciting team. The core purpose of this role is to launch and grow one of their global, luxury fragrance/cosmetics brands in South Africa. This dynamic role manages and leads projects and tasks across multifunctional teams to position and develop the brand in South Africa across...

  • Brand Manager

    1 month ago


    Cape Town, South Africa Ciovita Full time

    **Roles and responsibilities**: Develop brand identity, strategies and marketing campaign ideas for Ciovita Ideate and implement campaigns and brand communications that create a consistent and engaging brand message, grow brand equity. Consistently present the brand's reputation positively in the competitive retail marketplace and drive growth through...

  • Brand Executive

    3 weeks ago


    Western region, South Africa SHARON NUROCK RECRUITMENT CC Full time

    Minimum Job Requirements: Degree or Diploma in Sales & Marketing. Min 6 years experience in sales and marketing. Furniture manufacturing/FMCG experience a strong advantage. Key Performance Indicators: Identify new business/sales opportunities. Grow current customer sales targets. Measure and achieve brand objectives. Develop a brand strategy and roll out to...

  • Brand Executive

    4 weeks ago


    Western region, South Africa Adzuna ZA B C2 Full time

    Minimum Job Requirements:Degree or Diploma in Sales & Marketing.Min 6 years experience in sales and marketing.Furniture manufacturing/FMCG experience a strong advantage.Key Performance Indicators:Identify new business/sales opportunities.Grow current customer sales targets.Measure and achieve brand objectives.Develop a brand strategy and roll out to...

  • Brand Manager

    4 weeks ago


    Cape Town, South Africa vida e caffe Full time

    The Brand Manager will be responsible for the marketing, coordinating and implementation of all brand marketing activities. Their role will focus on achieving brand consistency, implementation of brand campaigns and overall brand awareness. **DUTIES AND RESPONSIBILITIES** **Brand Growth & Consistency**: Responsible for the growth of the brand through...

  • Brand Manager

    4 weeks ago


    Cape Town, South Africa Pollock and Associates Full time

    Brand Manager FMCG / Food & Bev /Agri Northern Suburbs, Cape Town - Western Cape - South Africa Join our clients team as a Brand Manager in the FMCG sector and take charge of strategic brand leadership. Reporting to the Portfolio Manager, you must leverage your skills to design and execute impactful brand communication and activations, achieving measurable...

  • Brand Manager

    4 weeks ago


    Cape Town, South Africa Flash Full time

    **Brand Strategy and Planning** - Understand how to translate business objectives into brand/marketing strategy and interventions] - Contribute to the development and execution of the brand strategy. - Contribute to the development and execution of annual marketing plans and 3-5 year strategic plans. - Execution of strong Flash plans across different...