Senior Brand Manager

2 weeks ago


Cape Town, South Africa Job Crystal Full time

**Senior Brand Manager**

Employment type: permanent

**Salary**: Market related

Location: Cape Town, South Africa

Job Functions: Brand Management

Industries: FMCG

**SPECIFICATION**

A franchise FMCG brand based in Cape Town is looking for a dynamic, and vibrant individual to head up the brand strategy for their new business entity.

As Brand Manager, you will be responsible for creating a brand footprint on a national level, strategising and overseeing the creation of original marketing content, and managing the brand image in a cohesive way to achieve marketing goals. You should be up-to-date with the latest social media trends and digital technologies. You should have excellent communication skills and be able to express the brand’s identity creatively with innovative ideas.

**DUTIES & RESPONSIBILITIES, NOT LIMITED TO**:

- Assisting with the development of the new brand and its identity
- Translating our business and marketing strategy into a well thought out brand plan
- Compiling consistent, cohesive content for all relevant social media and marketing platforms including, but not limited to, Facebook, Instagram, TikTok, Twitter and YouTube
- Ensure all marketing materials and campaigns are representative of the brand’s voice and image
- Taking the lead on analysis, monitoring and reporting of campaigns, and acting on the results
- Reporting on and closely monitoring social media trends
- Liaising with the Marketing & Content Team to create high-quality marketing materials
- Create and evaluate copy and artwork based on our brand strategy and CI
- Use social media management tools to plan and monitor performance
- Planning publicity strategies and campaigns
- Writing and producing press releases
- Representing the brand publicly
- Speaking and liaising with press when necessary
- Dealing with enquiries from the public and the media

**REQUIREMENTS**
- A tertiary qualification in marketing, communication, media studies or a related field
- Experience in franchise-based FMCG.
- Previous experience with social media and/or influencer marketing
- Public speaking experience and/or media training is desirable, but not required
- Excellent written and verbal communication skills
- Proven experience developing marketing strategy plans and execution thereof (3 yrs +)
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Excellent knowledge of trending social media platforms including Instagram, Tiktok, Facebook, Twitter, and social media best practices
- Insight into social media monitoring resources and metrics (advantageous)
- Good understanding of social media KPIs
- Excellent public speaking and communication skills
- Excellent multitasking skills
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal, presentation and communication skills

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)


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