Brand Executive

Found in: Adzuna ZA B C2 - 1 week ago

Western region, South Africa Adzuna ZA B C2 Full time
Minimum Job Requirements:
  • Degree or Diploma in Sales & Marketing.
  • Min 6 years experience in sales and marketing.
  • Furniture manufacturing/FMCG experience a strong advantage.
Key Performance Indicators:
  • Identify new business/sales opportunities.
  • Grow current customer sales targets.
  • Measure and achieve brand objectives.
  • Develop a brand strategy and roll out to customers.
  • Grow brand awareness within the industry.
  • Increase customer acquisition.
  • Implement and maintain customer satisfaction score survey.
  • Monitor and report on:
    • consumer brand consciousness;
    • customer buying behaviour and trends.
  • Develop, design and implement new brand concepts.
  • Create new customer relationships and maintain current relationships.
Job Description:
  • Conduct activities to communicate the business value proposition to the customers.
  • Conduct research to identify consumer trends.
  • Conduct the customer loyalty plans.
  • Examine the market trends to improve the offline marketing activities.
  • Execute the brand campaigns.
  • Generate customer awareness.
  • Implement:
    • activities to deliver a consistent customer experience;
    • alternate market research channels;
    • innovation offerings to drive higher customer loyalty;
    • brand communication plans;
    • brand plans.
  • Maintain the customer retention programmes.
  • Manage:
    • effectiveness of branding and customer loyalty programmes;
    • product quality, design and brand alignment;
    • input requirements to ensure product delivery.
  • Predict emerging market needs.
  • Conduct opposition activity surveillance.

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