Data Tracking
2 weeks ago
PBT Group has an opportunity for a Tracking and Data Analytics Consultant.
**Duties**:
- Guide and maintain the existing digital analytics measurement framework on digital properties (primarily mobile apps and some web components).
- Work with stakeholders to define and implement new tracking requests for website and/ or mobile apps based on existing mobile measurement framework, as well as digital campaigns.
- Support development teams with implementation of analytics requirements.
- Support architecture and management teams regarding future analytics strategy.
- Test and provide quality assurance feedback to the various development teams.
- Provide reports and dashboards with insights into digital behaviour.
- Lead efforts to research and evaluate new tools/capabilities in the analytics industry.
- Deployment of any third party tagging and integration data from DoubleClick, Facebook, AdWords or any custom data imports into Google Analytics and Firebase.
- Perform ad-hoc analysis if necessary and respond to business questions that drive decision-making.
- Serve as a liaison to vendor partners to ensure success with a variety of projects.
Skills and Experience Required:
- Experience and certification in Google Analytics are critical.
- Solid experience working with analytics, data, and BI
- Experience in market research
- Good communicative and presentation skills
- Proficient in BI dashboards and tools
Qualifications/ Certification:
- A degree in Computer Science / Information Systems / Business Administration / Commerce or equivalent
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