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Tagging and Tracking Specialist

2 weeks ago

Cape Town, South Africa Rank Interactive Full time

Company Description

Tagging and Tracking Specialist role sits within the MarTech team, which is responsible for optimising the acquisition performance and customer experience, digital products and marketing campaigns.

This role manages the implementation of tagging to support the delivery of customer experiences and marketing initiatives to ensure the accurate measurement of insights, reporting and optimisation

**Job Description**:

- Technical specialist for tagging implementation across the business (web and app)
- Ensures the quality and accuracy of data within analytics platforms and reports
- Create bespoke tracking code for a complex implementation of Adobe Analytics / Google Analytics via different Tag Management Systems
- QA test the existing implementation, continuously driving improvement and optimising data flows.
- Creation and maintenance of documentation on tagging infrastructure/environment
- Help define requirements and support business partners to accurately track and report on marketing campaigns, initiatives and experiences across our digital channels
- Liaise with developers for requirements that involve custom variables / Data Layer work, supplying the developer guides and testing to ensure successful implementation and sign-off.
- Maintains the configuration of the tagging and analytics platforms, and integrations with other tools to ensure a best-in-class setup.

**Qualifications**:

- Proficiency with JavaScript, HTML and 3rd party tagging.
- Working knowledge of data collection and data quality principles
- Proficiency in Tag Management software (e. g. Adobe Launch, Google Tag Manager) essential
- Experience working with an enterprise web analytics platform (Google Analytics, Adobe Analytics, etc.) including data taxonomy design
- Strong business analyst skills; conducting feasibility analysis, requirements gathering, solution implementation
- Ad Serving platforms (Double Click, Ad Tech, Atlas) knowledge a plus

Additional Information
- Demonstrates sense of passion and pride about own work. Positive attitude and adapts well to change
- Strong desire to learn new skills, techniques and languages
- Excellent verbal & written communication and presentation skills, with well-structured and analytical approach to presentations
- Demonstrates determination and purpose to deliver and achieve the best results for the organisation
- Demonstrates curiosity and inquisitiveness to seek out evolving and innovative ways to add value to the business
- Has rigorous attention to detail and promotes a high standard of quality