Campaign Manager

2 days ago

Johannesburg, South Africa Wunderman Thompson Full time

**Who we are**:
At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.

We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.

The ideal Deployment Specialist or Campaign Manager will be involved in creating and managing CVM campaigns, ensuring an efficient workflow. Must be able to perform customer behavior analysis and create, execute, and monitor marketing campaigns for retention, churn, and cross sell.

They must regularly track and manage this process, understand trends and dynamics. Provide campaign reporting, analysis, and recommendations or next best actions. Most importantly, they must maintain an active communication line with staff, especially our client service and traffic teams for a smooth and efficient workflow.

**You'll be responsible for**:
We're looking for an all-rounder when it comes to digital marketing (from driving awareness, to consideration, from acquiring efficient traffic and conversions, to building loyalty, brand love and advocacy. We need someone who will form part of a team of high performing individuals through stretching targets, while always maintaining best practise and efficiency.
- Identifying client objectives for CVM project and advising on suitable measurement strategies.
- Benchmarking CVM performances and advising on setting KPIs.
- Reporting on key direct marketing metrics, analysing and interpreting trends and providing actionable insights based on available data.
- Analysing customer behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution.
- An eye for aesthetics preparing visually pleasing, easy to read and in-depth presentations for clients
- Providing consultancy on campaign tagging and additional on-site tracking
- Work closely with the Client Service and Management teams to identify and explore opportunities to cross-sell direct marketing services
- Collaborating with the design and development teams on optimisation projects
- Able to think independently and use self-initiative
- A strong desire to learn about other aspects of digital marketing
- Training end-users on reports and developed dashboards
- Exceptional Excel skills
- Understanding of HTML and other development languages
- Quality Assurance/Standardization
- Cultivating meaningful relationships with internal team
- Deconstructing conversations
- Pin pointing trends/patterns within consumer behaviour
- Discover/ identify human truths and insights using market research/survey data
- Story-telling through reporting
- Give impactful public presentation
- Data processing
- Data structuring
- Dashboard assembly

**Your experience and skills**
- Must have > 3 years experience in CVM or the broader Digital Marketing ecosystem.
- Matric/Grade 12
- Diploma/BA degree in Marketing, Digital Marketing, Communications, English, Media Studies, Statistics,) or relevant degree
- Understanding of technology and martech within the digital marketing funnel
- IBM Acoustic - 360 Enterprise
- Knowledge of GMP Suite (Google Analytics, Google Tag Manager, Firebase, Data Studio, BigQuey, Google Cloud Platform) is an advantage.

At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.

Wunderman Thompson is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.

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