Campaign Data Manager
2 weeks ago
**Key Responsibilities**: The Campaign Data Manager will be responsible for the following:
- **Campaign Analysis**:
- Conducting in-depth post-campaign analytics, assessing campaign results, and analyzing changes in customer behavior.
- Developing and implementing statistical models to enhance campaign efficiency, both in acquisition and retention efforts.
- **Collaboration**:
- Liaising with cross-functional teams, including Customer Value Management (CVM) and IT, to ensure effective collaboration in targeting the right audience and industrializing timely data production.
- **Financial Analytics**:
- Collaborating with finance teams to provide breakdowns of performance statistics on various platforms.
- Supporting product development through customer analytics, market sizing, and revenue impact assessments.
- **Data Segmentation and Reporting**:
- Developing, maintaining, and operationalizing customer value, lifetime, and profitability segmentation.
- Creating and presenting reports on campaign segmentation, pricing analysis, and financial forecasting.
**Qualifications**:
- Post Grad Diploma in Business Administration
- BSc in Computer Science
**Technical Skills**:
- Microsoft Windows, Unix, Linux
- Teradata, Cloudera, Hadoop, Pyspark, SQL
- Excel, SAP BW, Power BI, Tableau, R
- Data Modeling, Visio, Visual Studio
- SSIS, SSAS, SSRS, UML, MS Access, Sybase
- BAAN, Kenan, Crystal Reports, Oracle Discoverer
- C++, Python, Machine Learning
- Power Business, ETL, Internet Explorer, Chrome, Firefox, Safari
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