Country Commercial Manager Cameroon
2 weeks ago
Job Purpose
The Country Commercial Manager is responsible for delivering the profit contribution of Pernod Ricard brands on his/her geographical area and build the long-term value of the brands in conjunction with the local distribution network.
Key
**Responsibilities**:
Develop long and short-term plans for markets within geographical area
- Communicate brands strategy and ensure these are understood and incorporated into local distributor plans.
- Manage the Budget and Strategic Plan process for the region and develop long and short-term plans for all markets.
- Negotiate short term yearly financial plans in terms of volume, pricing, marketing investment levels and profit contribution.
- Challenge and add value to the development of top class marketing and sales activity plans.
- Investigate new business opportunities in his/her area.
Communication and implementation of marketing and sales strategy
- Ensure that local distributors understand and implement activity in line with the Marketing strategy as defined by PR Africa.
- Manage in market pricing to ensure strategic alignment with global price positioning and to achieve brands objectives whilst maximizing net realized price and profitability.
- Manage cross market pricing in order to minimise conflicts.
- Implement channel strategy guidelines to achieve brand objectives and partner with local distributors to drive visibility, distribution and rate of sale.
- Ensure the brands have a high share of mind in each local distribution company having distributors fully motivated behind Pernod Ricard brands.
- Grow brands development by executing effective and efficient integrated marketing strategies.
- Facilitate cross-fertilisation of best practice between markets.
Sales force motivation and training
- Development of local sales forces product knowledge, brand & sales training and motivation behind selling Pernod Ricard brands.
- Create strong relationships at all levels with the local distribution company.
Financial Control and Management
- Monitor and influence key drivers of the see-through P&L throughout the year to ensure both delivery of budget and adherence to long term strategy.
- Reporting of appropriate financial information to finance department.
- Control of investment budgets.
Key Competencies and Experience
Industry knowledge and experience:
- At least 5 years combined marketing and commercial experience in FMCG industry;
- Excellent planning and organising skills;
- Very strong communication and interpersonal skills;
- Strong negotiation skills;
- Strong numerical and financial acumen;
- In depth understanding of brand marketing at both a strategic and implementation level;
- Strong IT skills (Microsoft Word, Excel and PowerPoint);
- Ability to work under pressure;
- Availability to travel in the Southern Africa markets;
- Languages: English & French
Job Posting End Date:
2025-01-22
Target Hire Date:
2025-03-01
Target End Date:
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